Presents results from a survey of public relations programs in the United States and Canada commissioned by the Association for Communication Administration. Discusses the findings in light of the recommendations made by the 1987 Commission on Undergraduate Public Relations Education. (MS)

The school business official can be a valuable source to the press. Provides guidelines to help the press become an asset to school districts. (MLF)

A university's commitment to community service is vital to establishing productive working relationships with important community offices and committees. Several public relations officers were asked to describe the different ways they cultivate understanding. Experiences of Syracuse University and the University of Scranton are described. (MLW)

Discusses widely held perceptions of the community college, focusing on issues related to student characteristics, elitism, and educational quality. Considers ways of changing public opinions about community colleges by fostering an image of comprehensiveness. Outlines the effect of specific institutional features on the image of a comprehensive…

A campus community needs a shared institutional vision--a set of common "positioning" themes for student recruitment, public relations, and fund-raising. Positioning themes are used to help match what students or donors look for in an institution, fill a niche in the marketplace, and package itself attractively. (MLW)

A communications audit, analyzed programs and publications at St. Lawrence University, audience by audience, message by message, and month by month. The ways St. Lawrence integrated themes into major projects as well as into small details is discussed. (MLW)

Supports the use of issue advertising. Argues that speech communication scholars can facilitate the responsible and effective use of issue ads. Reviews critics and proponents of issue advertising. Develops a rationale to guide the practice of issue advertising. Examines issue advertising in the current pro-nuclear campaign. (MS)

Examines whether there is a positive relationship between public relations (PR) practitioners recommending socially responsible actions and PR practitioners participating in policy decisions. Finds a significantly positive relationship. Suggests that there is a link between public relations credibility and public relations responsibility. (MS)

Effective school public relations is an investment in the school system that takes time, planning, and teamwork. Public relations should be an ongoing process using simple language and a targeted approach. Guidelines are presented. (MLF)

A crisis can happen at any school--even good schools in good neighborhoods with award-winning staff members. Whether it's due to Mother Nature or to human nature, a crisis hits and the media arrive within minutes to record it. Advice is provided in a case-study format on what to do when a crisis arises. (Author/TE)

Maintains that presenting history to the public is a goal most historians enthusiastically endorse. Concludes that reuniting scholarship and emotion, objectivity and empathy, fact and feeling may be the biggest challenge that historians face in a new scientific and intellectual world. (CFR)

This article describes individual steps of a marketing plan, as well as field practices from more than 20 early intervention programs using the marketing approach to help achieve public awareness of early intervention programs as required under Part H of the Individuals with Disabilities Education Act. (DB)

Ways in which college alumni officers are using emerging technology to enhance regional programming and distance communication are described, including World Wide Web sites, electronic mail, and satellite and video technologies. Suggestions are made for getting started: defining goals, doing research, offering inexpensive connections, and…

Offers advice, in the form of a letter, to an aspiring teacher about the benefits of being a yearbook advisor. Reviews some of the basic skills needed to be an advisor, such as writing, photography and design skills, computer skills, budgetary and advertising skills, and public relations skills. (TB)

College and university initiatives to recruit students through the Internet are described. Issues discussed include the kind and quality of information made available, different means of accessing it, and responding to user requests. Techniques for publishing on the World Wide Web and reaching the appropriate Internet audience are offered. (MSE)