To determine when and how children begin to differentiate among messages with different goals and to examine whether such differentiation leads to differences in interpretational strategies, 90 children between the ages of 4 and 11 viewed each of five different television messages representing four different message types. The types were: (1)…

A study tested an information processing model that incorporates the concepts of episodic and semantic memory. The model was designed to provide for the concurrent study of three advertising and communication variables: product involvement, message appeal, and distraction in viewing conditions. Among the five hypotheses being tested were that…

Children's visual attention to, and comprehension of, a television program was measured. A total of 64 children, equally distributed by sex, with 32 in kindergarten and 32 in fifth grade, were randomly assigned to one of four treatment conditions that crossed two levels of content cues with two levels of sound effects. The content cue conditions…

This literature review argues that the broader implications of social learning by a subordinate group through the cultural apparatus of the dominant group has not usually been made an explicit part of the theoretical perspectives utilized in studies of minorities' experiences concerning the impact of television. The review presents the principal…

This paper argues that the effectivity of television lies in the complex effects it generates by operating in specific ways on the line of in-difference, i.e., a particular structure of self relationship enacted in the relation between identity and difference. Using a theoretical and critical framework, the paper presents an analysis of three…

Recognizing that children watch an average of 25 hours of television per week, this booklet is designed to help parents redirect their children's television viewing to higher quality programs. Ten "tips" are provided to help parents guide their children's television (TV) viewing: (1) set your child's TV schedule; (2) get involved (in the child's…

Varied aspects of adult learning and media use are discussed in three papers. In the first, "Adult Learning and Television," a summary of concerns about the negative influences of commercial television viewing and criticisms of instructional television is followed by a discussion of the potential of new technologies for two-way…

This study evaluated the practicality of using videodiscs to distribute the television programs that are part of the courses of the International University Consortium (IUC) for Telecommunications in Learning, a network of colleges and universities in partnership with public broadcasting stations and cable systems. Fifteen videodisc players, along…

This study tests the hypothesis that discrepant information will receive greater exposure and will reach the desired audience when presented within the context of a news/documentary television program (task-oriented programming) instead of televised entertainment (non-task-oriented programming). After 134 college students completed a scale that…

The telephone survey conducted by the Coast Community College District in 1980 provided considerable information about the community's awareness and viewing of the District's public broadcasting system (PBS) television station, KOCE. A comparison of responses about KOCE viewing and respondents' demographic characteristics revealed that level of…

In a recent study of ethnic and non-ethnic adolescents and pre-adolescents and their families, particular observation was made of perceptions of values by children and their parents in favorite television series viewed over a period of six weeks. While values were seen as a potential discriminator between ethnic and non-ethnic people, other data…

Interactive classroom television (ICTS) systems were installed in two special education classrooms to evaluate their impact on the learning experiences of severely visually impaired students. During a 3-year experimental period, data were collected from approximately 14 elementary students measuring achievement, visual-motor integration, visual…

A study of 36 factors which could possibly limit the use of instructional television (ITV) in elementary schools consisted of an analysis of the responses to a questionnaire administered to 318 teachers who taught in kindergarten through grade six. Chi-square tests were computed for each factor in relationship to the average frequency of classroom…

Competition between cable television systems (CATV) and regular broadcast stations concerns pay-TV and distant signal importation. The pay-TV that CATV provides competes with the networks by "siphoning" away sports and feature films, while the distant signals that CATV imports to a local market "fragment" the local audience and…

This monograph is a single volume reference manual providing an overall review of the current status and likely near future application of six major educational telecommunications delivery technologies. The introduction provides an overview to the usage and potential for these systems in the context of the major educational issues involved. Each…