IN TESTIMONY BEFORE THE FEDERAL COMMUNICATIONS COMMISSION ON ESTABLISHMENT OF DOMESTIC NONCOMMON CARRIER COMMUNICATION SATELLITE FACILITIES BY NONGOVERNMENTAL ENTITIES, THE NATIONAL ASSOCIATION OF EDUCATIONAL BROADCASTERS URGED CREATION OF A NATIONWIDE, NONPROFIT "SECOND SERVICE" SERVING AS AN ALTERNATIVE TO THE MAJOR COMMERCIAL…

THE OBJECTIVE OF THIS STUDY WAS TO TEST THE EFFECTS OF SPECIFIED CONDITIONS OF TELEVISION PRESENTATION AND OF CLASSROOM ACTIVITY UPON THE ACQUISITION OF MEANINGFUL CONCEPTS AND GENERALIZATIONS OF CERTAIN NATURAL SCIENCE PHENOMENA. THE SUBJECTS CONSISTED OF 36 FIFTH-GRADE CLASSES (APPROXIMATELY 1,000 CHILDREN) SELECTED FROM 90 CLASSES WHICH HAD…

A study explored the means by which children apply knowledge of the television medium and of the real world in distinguishing among the levels of reality and fantasy presented on television. Fifty-four second-, fourth-, and sixth-grade children were presented with a series of paired (reality/fantasy) television shows. They were asked to choose…

The first statement in this testimony points out the need for groups to define "violence" before taking any action against violent television programs, since violence means different things to different people. Many of the studies on violence use a narrow and simplistic definition of violence which does not take into account the effects of…

This compendium of papers, prepared by staff of a Canadian public cable company, examines cablevision marketing in Canada, multiple replay community programming, the first QCTV film production, QCTV special programming, television coverage of the House of Commons, establishment of a data processing system, use of that system for customer service,…

In order to determine the manner and extent of treatment of the elderly in children's television programs, a random sample of children's programs was examined. The purpose was to discover how frequently elderly people appeared during evening and children's Saturday morning programs; in what roles they were presented; in what occupations they were…

For decades research on mass media in political campaigns has yielded little evidence of direct, significant effects. Most survey research on elections found adequate explanations for voting decisions while excluding the impact of mass media. Although the increasing use of expensive television advertising campaigns is evidence of the confidence of…

Based on data from eight studies that have contributed the bulk of research on adolescents' uses of and gratification from the medium of television, the following conclusions emerge: the time spent watching television peaks at age 12 and declines by 10% by age 18; television provides a means of escape, relaxation, entertainment, and relief from…

This book on television and radio criticism is intended to encourage viewers to listen and view the broadcast media more critically. The first part of the book is concerned with the process of criticizing broadcast programs. This part of the book considers criticism as a way of knowing, the varieties of criticism, two critical approaches--the…

The first year evaluation of "Sesame Street" reported that children learned more of what the program taught if they watched more frequently (see ED 047 823). This follow-up study in the second year of the program concentrated on disadvantaged children. It showed that children who viewed the program most frequently were younger and more…

This book contains nine critical essays on television as a cultural force. Television as dream and television as cultural document are the subjects of two essays. The popularity of "All in the Family" and "The Mary Tyler Moore Show" is assessed in terms of the moral messages and cultural factors in the shows which have a broad…

The quarterly progress report for Children's Television Workshop describes the major activities and accomplishments in production and research for the Sesame Street and Electric Company programs. In addition, activities in community education services, public affairs, personnel, and budget are described. (HAB)

The Highland High School (Salt Lake City, Utah) vocational television production program was designed to provide students with marketable skills in color television studio operation. Among the skills covered in the program were camera set-up and operation, video engineering, production switching, directing, television lighting, audio engineering,…

This paper reviews some of the controversy surrounding "Sesame Street's" treatment of the socialization progress of preschool television viewers. Examined in detail are those portions of "Sesame Street" programs which contribute to children's learning of socially acceptable attitudes and behaviors. Some comparisons are made…

The issuance by the Federal Communications Commission (FCC) of a comprehensive set of standards to govern cable television's future growth and development has prompted the need for an explanation of the many broad and complex issues covered. This volume, based on research supported by a grant from the National Science Foundation, describes and…