Surveyed broadcast managers to identify (1) entry-level skills and long-term characteristics for employment in radio announcing, news, and sales careers; and (2) hiring considerations. Concludes that skill-based broadcast education is essential but that candidates must also be aware of personal characteristics necessary for long-term employment.…

Examines research on media effect on children over three epochs: film (1904-1939), radio (1930-1944), and television (1949 through the 1960s). Observes an overwhelming similarity in the research studies, concluding that earlier studies may have set the agenda for research and that the same concerns exist with each new technology. (PD)

Sixth graders (n=124) were tested for their perceptions of self-efficacy with print and TV, perceived media realism, and attributions of failure and success with each medium. The amount of invested mental effort (AIME) and achievement were measured. The roles of a priori perceptions and AIME in learning are discussed. (Author/BS)

Although communication research in China is in an early stage of development, an increasing number of training/research activities exist in universities and institutes. The 1982 Beijing Audience Survey, the first large-scale communication field study in China, reports how mass media audiences (newspaper, radio, and television) are rapidly…

This study investigated the effectiveness of videotape as a medium for communicating skills in audiovisual instruction to education students at a university. Results indicate videotape mediated instruction can be better for developing skills in some practical aspects of audiovisual instruction than the lecture method. (MBR)

This explication of the role of cognitive processes in fright reactions to mass media stimuli focuses on past experiences as a possible--and important--component in the fear response. Research is reported on development of a measure of the nature of these past experiences. Implications for use are discussed. (MBR)

Concludes that President Franklin Roosevelt managed the news with a great deal of press support and thereby generated favorable public opinion. (FL)

Annotates a number of journal articles dealing with a variety of subjects, including (1) advertising, (2) audience and communicatory analysis, (3) broadcasting, (4) communication theory, (5) courts and the law, (6) media criticism, (7) editorial policy and methods, (8) journalism education, (9) government and media, and (10) technology. (FL)

Investigated relationships relative to teenagers' videogame playing, watching violent television programs, antisocial behavior, and self-esteem. Concluded that videogame playing is neither the menace critics portray it nor without possible negative consequences. (PD)

Found that (1) persons who were more apprehensive about crime demonstrated a greater avoidance of drama featuring victimization than persons less apprehensive about crime and (2) persons who were made apprehensive about crime demonstrated a greater preference for drama featuring just resolutions. (PD)

The Advertising section of the Proceedings contains the following 13 papers: "Offering a Creative Track in the Advertising Major: A Case History" (Beth E. Barnes and Carla V. Lloyd); "Messages of Individualism in French, Spanish, and American Television Advertising" (Ronald E. Taylor and Joyce Wolburg); "Frequency Levels…

In April 1997 in the United Kingdom (UK), "Teletubbies," a television program designed for young children, debuted. Unexpectedly, it developed a cult following among college students. In April 1998 "Teletubbies" debuted in the United States (US) on PBS. A study compared alternative readings and deconstructions of…

This book is a collection of selected articles (published in the 1990s) from "TelevIZIon," a specialized journal of the "Internationales Zentralinstitut fur das Jugend--und Bildungsfernsehen," that take up problems relating to media research and present national and international developments in the field of children's and…

This report details findings of a study which consisted of two main components: an analysis of the experience of international agencies in using mass media entertainment to stimulate changes in health behaviors; and an inventory of the main international projects which have utilized mass media entertainment for educational purposes. Following a…

This annotated bibliography presents an overview of journal articles and books on public relations that can be helpful to teachers and students as well as to practitioners and managers. New categories for this 1999 edition of the bibliography include Public Relations Theory, Feminist Issues in Public Relations, and Environmental Public Relations.…