Examines the role of marketing, promotional activities, and public relations in library instructional services and discusses some reactions to using these techniques to improve instruction programs. Considers information technology, the explosion of available information, and changes in users, and emphasizes the need to respond to user needs.…

Explains the role shift from an elementary school library into a public library after school hours are over. Topics include family literacy; role setting; circulation; facilities; security; patrons, including teachers and the general public; maintenance; bibliographic record quality; and public relations. (LRW)

Examines ways to communicate pro-social messages to overlooked and underserved societal subgroups--specifically encouraging low-income persons to enroll in adult education programs. Finds that this audience does not use the mass media to acquire pro-social information--their main source of pro-social information is information from interpersonal…

Every college and university institutional advancement office would like to point to eminent alumni, living or deceased, as part of the institution's cultural legacy. However, little is known about the dynamics of how eminent alumni influence the reputations of their alma maters, particularly in the age of the internet. Has the internet created a…

College expectations play an important role in students' success at an institution. Braxton et al. (1994) found that if expectations are met, students are more likely to persist than if they are unmet. One potential contributor to college expectations is media (Tobolowsky, 2001). Prior research concludes that colleges that play in bowl games…

Education in the 21st century must respond to the needs of an increasingly diverse school community and all of its stakeholders. Changes in both the United States and the broader global society call for updated knowledge and new skills. The primary goal of school community relations is to create an understanding among everyone in a community…

This study sought to identify institutional selection factors most influential upon small-college student-athletes. Mean scores for 229 freshman student-athletes from six institutions were analyzed using a modified Student-Athlete College Choice Profile Scale. The sample was also stratified by gender and sports-program categories. Overall, four of…

It is no secret that strong parental involvement is essential for school success. Yet, it is still a challenge to get parents more involved in their children's education. According to the most recent MetLife Survey of the American Teacher, teachers and principals agree on the importance of parental involvement--71% of principals and 59% of…

Traces the role of Geoffrey Cochrane Remington, Sydney solicitor and businessman, in free public library development in Australia. Describes how the Munn Pitt Report on Australian libraries and Remington's acquaintance with John Wallace Metcalfe of the Public Library of New South Wales led to the birth of the Free Library Movement in 1935, and…

This guide provides instructions on implementing a low-budget public relations (PR) program to improve acceptance and integration of students with disabilities. Sixteen steps for a PR program and the use of multiple methods of publicity are outlined. Topics covered include: using appropriate terminology when writing or talking about disability…

With an investment of time and a willingness to explore exchanges of resources, Rutgers University (New Jersey), and the corporation, Johnson & Johnson, developed a partnership between the corporate public relations department and the university program in public relations. The relationship began in 1982 when Rutgers founded its Public…

A study examined the current legitimacy crisis that faces America's educational system and the efforts of one group, Catholic schools, in addressing this crisis. A legitimation model for educational institutions was developed based on the values society calls for in education, and this model was then applied to Catholic schools to see how their…

The staff of the Creighton University (Omaha, Nebraska) Health Sciences Library has been able to improve not only the library's public relations but also the image of the library by presenting weekly "Lunch-and-Learn" workshops. Since 1990, approximately 15 workshops have been presented each semester with topics ranging from cancer…

All National Home Study Council (NHSC) schools need public relations (PR) programs that are focused on the success of the school's graduates and the educational rigor and quality of its instruction rather than on the school owner's personal success or the success/size of the school. PR can be handled by schools' marketing departments. PR programs…

It is unlikely that Harvard University (Massachusetts) considered "outcomes assessment" for its first class of nine students in 1640, and most certainly the oldest institution of higher learning in the United States did not offer a public relations curriculum. A short history of education in the United States shows increasing numbers of…