Discusses research on the effects of having high school students (n=91) read four popular media reports of science. Finds a lack of systemic relationship between students' degree of certainty in their beliefs and the support that the reports offer for those beliefs due to the fact that students seemed unable to fully integrate their background…

This book is designed to develop students' skills both as consumers and as producers of persuasion. The book explains, with examples from diverse media campaigns, strategies of persuasion constantly used in the mass media, in political rhetoric, and in advertising. The book covers material on persuasion theory, persuasion research, and persuasion…

A study explored the debate over comic books and children in the 1950s, addressing the communication role of comic books in forming a new community of comic book fans during that period. Using E.C. (Educational Comics) comic books as a case study, the conventions of the comic books, correspondence between producers and consumers, and articles by…

This work considers desktop publishing technology as a way used to paginate newspapers electronically, tracing the technology's development from the beginning of desktop publishing in the mid-1980s to the 1990s. The work emphasizes how desktop publishing technology is and can be used by weekly newspapers. It reports on a Pennsylvania weekly…

To address a need for increased discussion of the dangers of Acquired Immune Deficiency Syndrome (AIDS) and an increased educative effort to prevent people from acquiring HIV infection, a study investigated one element of an AIDS campaign of the past: the "America Responds to AIDS" television and radio public service announcements…

The mass communication and society section of the Proceedings contains the following 17 papers: "Deviance in News Coverage of On-Line Communications: A Print Media Comparison" (Lisa M. Weidman); "Political Tolerance of Environmental Protest: The Roles of Generalized and Specialized Information" (Catherine A. Steele and Carol M.…

The mass communication and society section of the Proceedings contains the following 20 papers: "Media, Bureaucracy and the Success of Social Protest: Media Coverage of Environmental Movement Groups" (Julia B. Corbett); "How People Use Newspaper-Sponsored Community Bulletin Boards: A Field Test of 'The Evansville Courier's' Courier…

Based on searches of nearly 200 periodicals as well as publishers' flyers and brochures from 30 major publishing houses and university presses, this annotated bibliography presents a representative collection of books and journal articles related to the knowledge and practice of public relations published in 1996. The annotated bibliography is…

A study assessed the general knowledge of AIDS and its prevention among college students, and determined the source of that knowledge. A class of 17 senior-level journalism students used a focus group approach to select the most useful questions about AIDS and its prevention. The survey was administered by telephone to a random sample of 372…

The More Miscellaneous Studies section of the proceedings contains the following 34 papers: "The Louisville Courier-Journal's News Content after Purchase by Gannett" (Hansen and Coulson); "Reflection of Cultural Values in Advertising: A Comparative Analysis of Taiwan and U.S. Advertising" (Zandpour and Qian); "Sex,…

This study examined the media coverage of California higher education in the popular press in four of the state's major dailies. In particular the study examined the roles that the San Francisco Chronicle, the Sacramento Bee, the Los Angeles Times, and the San Jose Mercury News play in fostering the public debate about higher education. All the…

American education has been soundly criticized in recent years for allegedly teaching only a western, Anglo culture and values system, to the exclusion of minority and ethnic groups. Explorations of the role of the mass media in the processes of assimilation and pluralism, especially in shaping the relationship of ethnic groups to American…

The Politics and Mass Media section of the proceedings contains the following eight papers: "Politics and the War on Drugs: Patterns of News Coverage" (Lisa Brockmeier); "The Challenge of Bearing Witness in Political Reporting: Making the Public Conversational Partners" (Karon Reinboth Speckman); "The Concrete-Avoidance…

The Magazine section of these proceedings contains the following six papers: "An Analysis of 'Magazine Type': Toward an Empirically Based Typology of Magazines and Non-Newspaper Periodicals" (Marcia R. Prior-Miller); "'Redbook': Changes in Attitude and Advice 1965-1990" (Jennifer Harbour); "A Quantitative Analysis of U.S.…

The Newspaper Business section of the proceedings contains the following 13 papers: "Daily Newspaper Market Structure, Concentration and Competition" (Stephen Lacy and Lucinda Davenport); "Who's Making the News? Changing Demographics of Newspaper Newsrooms" (Ted Pease); "Race, Gender and White Male Backlash in Newspaper…