This special report provides a survey of media in the Federal Republic of Germany (West Germany) and attempts to answer questions such as: what freedoms the mass media enjoy, the nature of their finances, what problems they have to deal with, and what their future in competition with new modes of communication will be like. Chapter 1 discusses the…

Twenty-six contributed papers address aspects of parents programs developed by colleges and universities. Papers have the following titles and authors: "Parents--Who Are They and What Do They Want?" (Clark Oldroyd); "Bringing Parents into the Institutional Family" (John Sayre); "Parents Programs and Philanthropy Along the…

This guide is one in a series of publications addressing a variety of topics related to both management and instruction in continuing education. Based on an earlier study, the guide shows how a number of effective continuing education managers have turned the challenge of survival into opportunities to become valued parts of their institution. Of…

This document is a guide for a workshop on marketing college cooperative education programs. The guide takes the reader/workshop participant through the marketing process, from defining needs and resources to planning a marketing campaign, implementing it, and evaluating its success. Samples and sources also are provided. Topics covered in the…

A study analyzed the effects of instruction in an introduction to public relations class on student perceptions of contrasting public relations communication styles. Two standard models, the traditional scales of family communication patterns and J. E. Grunig's triangular model of public relations objectives, were adapted for the study. A content…

This document addresses the advantages and disadvantages of a required bibliographic instruction program at Millikin University, Decatur, Illinois. Issues addressed include: the public relations efforts; the planning and implementation of the program; the staff requirements; and the impact on library operations and services. Course requirements,…

A study was conducted to research and develop guidelines for the establishment and operation of a California community college foundation. The study involved a review of state regulations for the establishment of a non-profit foundation, a literature review, participation in two fund-raising seminars, personal interviews with foundation staff at…

Prepared in response to shifts in the student body make-up and demographic changes in the school district, this report provides an in-depth analysis of environmental conditions faced by Triton College (Illinois) and presents a specific marketing plan developed in response to the identified trends. The first sections of the report focus on trends…

Rhetoricians since Plato's day have been concerned with how much knowledge speakers should possess in order to speak effectively as well as ethically. The expert, like anyone, can err, but the chance of factual error decreases when speakers have a thorough grasp of their subject matter. However, the expertise position can potentially become a…

Examining the evolution of the "Good Housekeeping" Seal of Approval--one of the first codes to set standards for the products advertised in a periodical, a study analyzed issues of "Good Housekeeping" magazine from 1909 to 1975 (with the exception of issues from July 1929 to December 1938). The study also examined elements that…

To examine the educational backgrounds of public relations practitioners and their relationship to certain key variables in professionalization, a study surveyed a nationwide sample of fulltime public relations practitioners of all ages and from all levels of management in a variety of agencies, companies, and nonprofit organizations. In November…

Reporting on a public relations course at Indiana State University, this paper presents specific guidelines for students to use in converting the classroom theory of creative problem solving, persuasion, promotion, publicity, and management into the actual staging of a special event and/or fund raising. The paper offers suggestions in the areas of…

Based on the premise that effective community relations planning must include an assessment of local needs, a response to these needs, evaluation of program effectiveness, and reports back to the public, this community relations plan for Michigan's Macomb Community College (MCC) recognizes and records ongoing activities and suggests appropriate…

A discussion of institutional stature in higher education focuses on its development and determination and strategies for its enhancement. The central theme is that although colleges and universities are affected by trends in the external environment, they can plan, respond, act, and organize themselves to improve their stature. The report…

Strategies to help state and local social studies councils encourage the teaching of social studies in the elementary grades address the trend to eliminate social studies from the primary grades altogether. The erosion of social studies instruction for young children must be stopped, and this can best be accomplished by leadership at the state and…