This study assessed the accuracy of judgments of 100 school-age children (5-11 years of age) as to the presence of real fruit content in three sets of cereals and beverages advertised on TV: real fruit, nonfruit, and artificially flavored products. In the baseline session accuracy increased with age, but children at each age misjudged the real…

THIS REPORT SUMMARIZES FINDINGS OF A 5-SEMESTER STUDY OF CLOSED-CIRCUIT INSTRUCTIONAL TV IN 2 JUNIOR COLLEGES. 5008 STUDENTS HAD ENROLLED IN, AND 3931 COMPLETED, AT LEAST 1 OF 47 COURSES TAUGHT BY TV. DESPITE MINIMAL CONTROLS FOR CLASS SIZE, CLASSROOM ENVIRONMENT, INSTRUCTOR VARIABLES, AND METHOD FAMILIARITY, THESE WERE GENERAL CONCLUSIONS--THE…

THE POTENTIAL ROLE OF CHILDREN IN STIMULATING FAMILY USE OF EDUCATIONAL TELEVISION DURING EVENING HOURS WAS STUDIED. FOUR EXPERIMENTAL CONDITIONS WERE CREATED AMONG TENTH-GRADE SOCIAL STUDIES TEACHERS AND THEIR CLASSES--(1) A DISCUSSION PROCEDURE WAS USED TO STIMULATE VIEWING OF A PUBLIC AFFAIRS SERIES ON THE AREA'S EDUCATIONAL TELEVISION STATION,…

A 2-YEAR STUDY WAS MADE OF THE STUDENT ENROLLMENT IN THE COLLEGE OF THE AIR. THE LARGEST GROUP CONSISTED OF PROFESSIONAL PEOPLE, THE MAJORITY OF WHOM WERE TEACHERS. IT WAS CONCLUDED THAT TO MAKE INSTRUCTIONAL TELEVISION MORE EFFICIENT THE NUMBER OF COURSES OFFERED SHOULD BE CONSIDERABLY REDUCED. REPORTS ON THIS STUDY ARE ED 003 637 THROUGH ED 003…

THIS STUDY WAS DESIGNED AND EXECUTED FOR THE PURPOSE OF DISCOVERING AND DELINEATING FACTORS IN THE ACCEPTANCE OR REJECTION OF TELEVISED INSTRUCTION IN THE 11 COLLEGES AND UNIVERSITIES PARTICIPATING IN THE TEXAS EDUCATIONAL MICROWAVE PROJECT (TEMP). PROCEDURES INVOLVED (1) INTERVIEWS WITH ADMINISTRATORS, TELEVISION INSTRUCTORS, AND MONITORING…

MICROWAVE TRANSMITTERS WERE USED TO LINK 11 INSTITUTIONS OF HIGHER LEARNING IN THE CENTRAL TEXAS AREA. THIS DEMONSTRATION WAS PLANNED AS A PILOT PROGRAM FOR THE USE OF MICROWAVE CHANNELS TO ACHIEVE A SINGLE CLOSED-CIRCUIT SYSTEM AMONG A NUMBER OF INSTITUTIONS. THE OBJECTIVES WERE (1) TO DEMONSTRATE THE FEASIBILITY, BOTH ECONOMIC AND PROGRAMMATIC,…

Preschoolers' perceptions of the reality of selected televised portrayals were investigated in this study. Three factors (type of event, character, and format) were examined as a function of the age and sex of the children. Thirty-six 4- and 5 1/2-year-olds were asked to judge the reality of specific televised events shown on videotape. The events…

Interviews were conducted with 721 students in fourth, sixth, and eighth grades to study whether children's perceived reality of television would affect the relationship between pro-social and anti-social television content and pro-social and anti-social behavior. Social behavior variables, a perceived reality index, and television exposure…

This is an annual report on violence in prime-time television. The tabulations, based on 13 weeks of monitoring prime-time programs on three networks, indicate a decline in violence by 24% and a decline in the rate per hour of dramatic violence to 1.9 incidents per hour since last season. The study also indicated that the introduction of the…

Compiled from a computerized data base of over 12,000 entries at the National Information Center for Educational Media (NICEM), this index is a bibliographical guide to commercially produced educational videotapes. A first section, a subject guide to videotapes, presents entries by subject categories used in media producers' and educational…

This revised material replaces the 1972 edition of "Cable Data" (ED 071 397). This short booklet provides basic data describing cable television in these areas: (1) number and locations of systems, (2) growth and size, (3) ownership and profitability, (4) service and program origination, and (5) two-way and pay-cable experiments. (WCM)

This paper is a report of two studies which were conducted on children's television. The first, "Saturday Children's Television," is a content analysis of programming and advertising matter on four Boston commercial TV stations. The second, "Romper Room, An Analysis," focuses on that program's commercial practices. The first…

The historical development and evolution of broadcasting in Thailand, from its beginning in 1919, is narrated. Governmental control of broadcasting is discussed briefly, and the development of Southeast Asia's first television station, Thai Television Channel 4, is also surveyed. Today, radio broadcasting in Thailand utilizes A.M., F.M., and F.M.…

Television is above all a business: the prime objective is to make money. What is bought and sold is not programs but audience. Sponsors pay for the right to reach so many millions of viewers at such and such a time. Since ratings determine the size of the audience, and therefore the cost of advertising, they are the prime and almost the only…

The potential of television as a communication tool is leading more and more people to consider doing their own television production. This book provides guidelines to the mechanics of small-scale television production, offers suggestions and guidelines for equipment purchasing, and offers to help to ensure that the equipment purchased will be…