Purpose: Higher learning institutions (HLIs) need to have quality service facilities to achieve customer satisfaction and positive word of mouth (WoM). The purpose of this study is to assess customer satisfaction as a mediator of service facility and WoM in the context of Tanzania's HLIs. Design/methodology/approach: A mixed-methods approach was…

Purpose: Despite the growing competition between higher education institutions and the empirical evidence that the brand is a relevant determinant of consumer preference, research studies on negative consumer-brand relationships (CBRs) are still scarce. Thus, this research intends to fill this gap, determining the antecedents of brand hate in…

This paper examines the evolving landscape of higher education publications, focusing on the emergence of new models that are reshaping scholarly discourse and dissemination. Through a comprehensive review of literature, we analyze the trends, challenges, and opportunities presented by these new models. Our exploration encompasses diverse…

This essay uses Paulo Freire as inspiration of thinking about the limits and possibilities of building bridges between elite universities in the Global North and communities around the world given the historic and present-day entanglements between these universities and empire, colonisation, and epistemic violence. It sheds lights on how…

The discourse regarding globalisation and particularly 'global competition' has appeared in a range of socio-economic areas and higher education is no exception. Global competition has been the policy context in which a range of national excellence initiatives have been developed. These have often involved competitive processes with significant…

Purpose: A university's brand is a key competitive advantage in higher education (HE). This study examines the university's reputation's intermediary impact on core services (emotional environment, perceived faculty and course suitability) and brand loyalty in private universities in Iran. Design/methodology/approach: A quantitative method was…

This paper explores the decision-making process of international non-EU postgraduates when choosing a qualification from a UK business school and proposes a new model which reflects the iterative, cyclical and continuous nature of the process. The degree of rigour and rationality employed in decision-making was often limited and influenced by…

Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…

University brand marketing leaders are reimagining their brand response to the global crisis, as COVID-19 pandemic continues to raise fears, especially due to the recent spike of the 'delta variant' outbreaks. Addressing this serious and immediate concern, the present study made the initial attempt to investigate the effects of forced-shift to…

College affordability concerns have led to new "solutions" for financing college costs, such as income share agreements (ISAs). Drawing on a racialized understanding of academic capitalism, we explore the intersection of higher education, markets, and the state in how ISAs are marketed by two public universities. We find ISAs are…

The multi-billion-dollar university rankings industry purports to offer insights into the quality of institutions, but the extent to which it does so has consistently been refuted. Critics argue that problematic proxies, composite indexing, homogenising effects, and several other issues make them both unscientific and neo-colonial. This article…

Doctoral employment outside universities has been increasing, as universities cannot employ all doctorate holders. Nevertheless, it has been argued that the shift from doctoral programs to the non-academic labour market has been limited. In this qualitative study, more than 800 verbal answers given by doctorate holders to a pair of open-ended…

Universities in the USA must navigate a complex set of organizational goals when communicating about international students. On one hand, international students signal that the university has a global reach and diverse student body; on the other hand, international students have been viewed as edging out domestic students for access to scarce…

Purpose: This paper aims to investigate how global university rankings interact with quality and quality assurance in higher education along the two lines of investigation, that is, from the perspective of their relationship with the concept of quality (assurance) and the development of quality assurance policies in higher education, with…

Community engagement has played central roles in tertiary education, expanding the potentials for academic as well as civic enhancement. Such efforts are often undertaken in part with the use of metrics, as tertiary education institutions attempt to reach various community audiences with quantitatively-supported defenses of their missions, through…