Drawn from a much more extensive research project about children and television, this study examined the social processes through which the meanings of television are established and negotiated. A series of small group interviews with boys aged between 8 and 12 years were conducted. Two series of interviews focused on the cartoon television series…

A national survey examined how United States newspaper editors responded to the 6 major issues surrounding the New World Information Order (NWIO) debate at the United Nations Educational, Scientific, and Cultural Organization (UNESCO) regarding the form and content of news flow at the international level. A 6-page questionnaire was completed by…

Claims that computers and other high technology can replace teachers and staff, thereby reducing educational costs, are unwarranted for several reasons. First, most cost analyses focus on hardware costs, which are not the major factor directing the cost of computer assisted instruction (CAI). Second, technology is more likely to change the skill…

Radio's "Golden Age," the 1930s and 1940s produced numerous successful and profitable daytime serials, called "soap operas" because they were most often sponsored by firms selling laundry products. Among the most popular of these series were those produced by the team of Anne and Frank Hummert. Working through the…

In 1974, David H. Weaver used path analysis with data from 137 countries during four periods between 1950 and 1966 to test relationships between government control of the press and six other societal characteristics. The present study, which extended the time period of the original analysis by adding recently available data from 1979, constructed…

The two reports presented here describe an 18-month project intended to review and evaluate the first year's activities of the Office of Telecommunications Policy's (OTP) Telecommunications Demonstration Program for the delivery of social and health services; develop approaches for evaluating individual demonstration programs in the future;…

More than 200 high school principals and 175 school newspaper advisers responded to a survey that examined the similarities and differences in the two groups' evaluations of the important characteristics for newspaper advisers. The respondents supplied information concerning their schools and newspapers, their journalism training, and conflicts…

A study evaluated several characteristics of authors published for the first time in two basic science research journals: "Brain Research," a well-established journal founded in 1966 (the first of its type); and "Brain Research Bulletin," a more recent journal founded in 1976. For the weekly "Brain Research," new…

A study of "causal" communication, the communication of attribution-related information, investigated the relationship of exposure to mass media (especially film) depictions of Vietnam veterans to perceived causes for the problems facing a number of Vietnam veterans. The study further extends attribution theory to social interaction and…

Using a theoretical framework known as family systems theory, an exploratory study in progress is examining the role of media in the home. Three areas representative of the research are: (1) the place of mass media in the roles of the individual family members; (2) how the media regulate interactions between family members; and (3) the function of…

In January 1983, the American public read or saw hard-hitting allegations of leftist bias by the National Council of Churches (NCC) in the largest circulation magazine, "Reader's Digest," and on the top-rated television program, "60 Minutes." A study examined the extent to which the media set the agenda for debate on this…

This essay examines some of the campaign communication behavior during the 1988 presidential race in terms of ethical criteria for a participatory democracy. Overall, this campaign violated several standards for ethical behavior through strategies such as over-reliance on emotional appeals, ridicule, failure to focus on relevant issues, and…

The purpose of this study was to collect baseline information about public knowledge of and opinions toward the Great Lakes and to measure the impact of a television news program in educating adults about the Great Lakes. Survey questionnaires containing multiple-choice knowledge items and Likert scale opinion statements were completed by 570…

A study examined the relationships among source diversity, medium reliance, and nominal issue diversity. Source diversity is defined as the number of categories or classes of sources, and in the study nominal diversity within media (newspapers, television and magazines) was examined. Medium reliance is defined as the perceived usefulness of a…

Noting that there are signs of a relaxation in the long tension caused by the methodological "cold war" between quantitative and qualitative research proponents, this paper points to communications research as one area where the trend is developing. Placing communications studies in the framework of current public attitudes toward…