A Study investigated the informal methods of governmental information control used in four countries--the United States, Great Britain, West Germany, and the Soviet Union--to determine how the governments discretely and quietly limited unfavorable publicity. The examination revealed seven possible control methods: (1) preemptive leaks, (2)…

A study analyzed the content of "Pravda," the major newspaper of the Soviet Communist Party and "Vremya," the main evening news program of Soviet television for changes that could be attributed to Soviet General Secretary Gorbachev's policy of "glasnost" (openness). The "Pravda" sample consisted of 18…

Two experiments investigated the role of ego-involvement in perceived media effects. Subjects, 34 pro-Israeli, 34 pro-Palestinian, and 34 neutral college students, viewed a specially constructed videotape of footage of the 1982 war between Israel and the Palestine Liberation Organization (PLO) that portrayed both sides equally as aggressors and…

Examining the relationships among social motivations, media use, and levels of political knowledge, a study (1) measured the unique contribution of social motivations beyond simple exposure and individual motivations, (2) tested for interactions between social and individual motivations and public affairs exposure, and (3) examined the interactive…

To address the issues of drunk driving and failure to use car restraints among teens and young adults, a 21-month-long media campaign has been developed especially for the 15- to 24-year-old audience to compare the effectiveness of paid advertisements and public service announcements. A formative research approach to message design will be used to…

A study examined whether student performance in some of the basic skills of editorial design would improve with practice. Subjects, 67 college juniors enrolled in an introductory course in graphic communication, were divided into four groups: male, female, students with ACT scores in mathematics of 14 or below, and students with ACT scores in…

Noting that technology in the field of graphics and printing has permitted greater use of color, photographs, and graphics by newspapers, a study examined the effects of economic factors such as newspaper competition and ownership on the actual use of new technology for color and graphics. The newspaper sample, stratified on the basis of ownership…

A two-part study investigated the speed with which information about the explosion of the space shuttle "Challenger" was disseminated and the information holding and affect differences associated with different media channels. In the first part of the study, cross-sectional data were collected from 119 college undergraduates within 54…

Recognizing that writing suicide stories is hard for reporters, a study examined 1,010 suicide stories from the 1879-1900 era published in 12 newspapers from around the United States to determine how American journalists at other times carried out similar assignments. The newspapers examined were the Atlanta "Constitution," Arkansas…

To compare attitudes, values, and background of high school journalists with those of the media elite (journalists already working in the media), a survey was administered to 132 public and private high school students attending the Trinity University Journalism Institute during June 5-9, 1983. These students were the editors of their newspapers,…

A study examined whether the authors of "The Brownies' Book," a magazine published in 1920-1921 for black children, achieved the seven goals they had set for themselves and whether the economic conditions of that period had an effect on the failure of the magazine. An analysis of the issues of the magazine reveals that the editors did…

Noting that attention, or increased mental effort, has long been recognized as an important variable in the processing of mass communication messages, this paper examines both methodological and theoretical issues associated with the measurement of attention, particularly to the news and public affairs content in the news media. After a brief…

Forty-eight Michigan newspapers were surveyed by telephone to determine their criteria in selecting online database services, type of personnel using them, training procedures, budgets, and perceptions of the impact of these services on the speed of writing stories and quality of reporting. Data collection involved two phases: (1) researchers…

A study of reader response to newspaper articles in a defamatory context tested: (1) the judicial assumption that the macro-environment in which statements appear is important to a reader's distinguishing between fact and opinion; (2) the possibility that a byline may influence a reader's characterization of statements; and (3) the idea that…

Examining responses to print alcohol advertisements, a study questioned whether alcohol advertisers distinguish between "hard" and "soft" liquors (e.g. wine coolers and liqueurs). Subjects, 102 junior and senior high school students in a major metropolitan area, were asked to examine one set of three ads--either hard liquor ads…