A search for a productive relationship between sound and picture in television news showed that information gain was greater from news stories shown with interesting video than from news stories shown with a talking head, even when the video did not convey the facts of the story. (Author/MER)

The first phase of the Active Audience project in Great Britain has been designed to examine the nature of the television audience in terms of why people watch television and how they respond to what they are being offered, and presents life-style as the basis for defining audience groups. (Author/CMV)

A 1977-1978 study revealed that intimate sexual acts on commercial prime time television occurred once or more per hour but that there was a distinct downward slope in the overall rate of occurrence from 1976 to 1978. The most prevalent sexual references were to intercourse among nonmarried partners. (GT)

Presents an annotated bibliography of 25 entries dealing with the history, development, and future of public broadcasting, including the role of the federal government and the educational function of the public broadcasting system. (JMF)

Findings of this study on the validity of script reviews in preproduction formative evaluation support the use of script evaluations as a means of identifying program strengths and weaknesses and serving as a guide for revision. Program areas that can be reliably evaluated at the script stage are discussed. (RAO)

Presents a guide to resources on television drama available to teachers for classroom use in television curriculum. Lists American and British television drama videorecordings of both series and individual presentations and offers a bibliography of "one-off" single fiction plays produced for British television. (JMF)

Presents results of a study among a rural population of the relationship of amount of local and network television news-viewing and age, education, sex, income, length of local residence, radio-news listening behavior, and newspaper reading. (JMF)

Examines the relative relationship of heavy and light television viewing and anxiety. Studies the effect of action adventure programs in which justice triumphs and those with a preponderance of injustice on anxiety and on viewers' voluntary selective exposure to further action adventure fare. (JMF)

Television erases the dividing line between childhood and adulthood because it requires no instruction to grasp its form and because it does not segregate its audience. Television creates a population in which everyone is fixed at an age somewhere between 20 and 30. (Author/IRT)

Studies the impact of school television programs on groups of 9- to 11-year-old pupils of above average, average, and below average IQs, with special reference to variance in attitudes of receiving, in responding to, and in valuing the transmissions. (Author)

Describes past television research on children related to imagination and vocabulary, visual and verbal processes, and TV exposure and reading; and recommends that television be used with discretion, with other modes of information and entertainment--especially books--becoming a habitual part of a child's life. (CMV)

Considers the confrontation between the Federal Trade Commission and marketers/broadcasters over the regulation of children's television advertising, illustrating the effects of ethical conduct on public policy. (Author/RL)

Reports that the insertion of award-winning commercials in a television newscast as opposed to day-to-day commercials had virtually no effect on recall of the newscast, evaluation of the newscast, or credibility of the newscast itself. (Author/GT)

An analysis of commercials on children's television programs shows that, with the advent of guidelines, some changes have been made, particularly in relation to vitamins, minerals, foods, and toys. Presentation techniques however contain increasing sex stereotyping and decreased presence of racial minorities. (LS)