This book contains five articles which examine the areas of administration and instructional design, as well as the technical components of a teleconferencing system; included is an annotated bibliography on telephone education/communications which lists articles on research and theory, administration, technical components, instructional design,…

THE MAJOR PURPOSE OF THIS RESEARCH WAS TO INVESTIGATE MEDIA BEHAVIOR OF A SPANISH-SPEAKING POPULATION SAMPLE, WITH PARTICULAR REFERENCE TO TELEVISION AND RADIO, AND IN THIS CONNECTION TO STUDY THE CHARACTERISTICS OF SPANISH-SPEAKING AUDIENCES AT LOWER ECONOMIC LEVELS. THIS WAS DONE TO APPRAISE THE POSSIBLE USE OF RADIO AND TELEVISION FOR REACHING…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 47 titles deal with a variety of topics, including the following: (1) television and attitudes about crime, (2) attitude measurement in marketing communications, (3) soap operas and liberal education values, (4) the existence of…

A study was conducted to discover teachers' preferred means of obtaining information on environmental issues. A survey was administered to 123 teachers attending a one-week workshop on environmental education during the summer of 1978 to determine their use of four mass media: radio, television, newspapers, and magazines. Results revealed that…

This paper suggests ways in which manifest, physical attributes of graphic elements can be described and measured. It also proposes a preliminary conceptual model that accounts for the readily apparent, measurable variables in a visual message. The graphic elements that are described include format, typeface, and photographs/artwork. The…

A review of 67 studies examined minorities' media selection/usage, the psychological variables that account for minority exposure to the media, minorities' information sources, and the effects media have on minority audiences. Among the major conclusions are the following: blacks spend less time reading newspapers but more time viewing television…

The purpose of this study was to determine the relationships between academic achievement, rote learning, learning for understanding, cognitive style, and the medium of presentation (print versus television) for adult students in lifelong learning situations. A content learning package was prepared for presentation in the two media and…

Contending that narrowly focused empirical research on comparative professionalism cannot produce a complete understanding of journalists in developing nations, this paper calls for the development of research methodologies and approaches that will examine journalistic professionalism in the context of the interdependence of mass media and…

An examination of the portrayal of women in popular magazine advertising from 1942 to 1945 suggests that the mass media played a major role in calling women out of the home and into the factory and machine shop to assist in the war effort. Discouraged from working during the Depression years when jobs were scarce, in the 1940s women were eagerly…

This paper discusses the intercultural communication body of knowledge and focuses on the ethnicity and mass communication. The orientation and tradition of communication research in the United States is discussed; the findings of some mass communication studies that have subject matter or variables related to mass ethnicity are summarized; the…

Approximately 500 people were interviewed in a study designed to assess the effectiveness of and response-motivation to a public action campaign in a developing country. It focused on Nigeria's voter registration drive conducted in preparation for that country's first political elections in more than 13 years and explored some factors that…

In a 1978 followup to a 1977 survey of Louisiana legislators' perceptions about news media coverage of the annual legislative session, the legislators ranked the four major news media (daily/weekly newspapers, television, and radio) in terms of ten coverage factors. These factors included alertness, completeness, fairness, accuracy, interest,…

Data from personal interviews with 268 black adults living in predominantly black neighborhoods of San Francisco, California, were used to examine the relationships among political participation, media exposure, and various individual characteristics. Results showed that reading general news magazines had the strongest interaction with the three…

The strategy used to construct the Field Instrument for Evaluation of Learning Devices (FIELD) is described. FIELD is a data collection instrument which can produce useful information concerning the cost, utilization, pattern, and overall effectiveness of presently operating or proposed multi-media systems in higher education. Part I is an…

As a result of the Bruno Richard Hauptmann trial in 1935, the American Bar Association enacted Canon 35 (amended in 1952 and 1963 to incorporate stricter standards) that recommended the banning of certain media coverage in the courtroom. Subsequent surveys conducted among the legal community in Oklahoma, Illinois, and Florida regarding Canon 35…