This study investigated the effects of color cues as well as the absence of such cues on the recognition of visual images using as subjects 28 college students in a basic communications course. The stimulus materials were slides in three categories: (1) original color (realistic), (2) black and white, and (3) non-realistic color format. Subjects…

Some educators, especially those engaged in minority studies, are historically disenchanted with textbooks. They have sought alternative sources of information in multimedia. To test the effectiveness of a multimedia approach to change students' attitudes and increase factual knowledge, the Lawrence, Kansas, schools designed an experiment to…

The phenomenon of the close relationship between communication and public opinion is shown in this book to have played a major role historically in the measurement of support for political policies, officials, and candidates. The communications media influence public opinion and are subject to it; yet the precise nature and definition of public…

Research literature relating to the power of dramatic television or movie entertainment for value, attitude, and behavior change is reviewed. Section 1 of this paper covers the research literature bearing on the effects of mass entertainment on adults, adolescents, and children. Section 2 briefly describes the research needs to be addressed by the…

The second edition of this guide to media organization and media research doubles previous listings and includes new sections on international organizations, law school programs dealing with the media, and an expanded section on government activities. Basic listings include universities and other institutions conducting major media research,…

Two questions were the focus of this study. Do television network presentations of the same event significantly vary in their use of nonverbal production techniques? If they do differ, what effect do these differences have on receiver's attitude toward the object of that network coverage? Phase 1 of the study examined the speeches of Ted Kennedy…

Since visual discrimination is one of the factors involved in learning from instructional media, the present study was designed (1) to investigate the effects of hue contrast, illuminant intensity, brightness contrast, and viewing distance on the discrimination accuracy of those who see color normally and those who do not, and (2) to investigate…

The use of a microwave network to establish educational information links between four New Hampshire campuses is considered in this report. A budgetary estimate is made for a two-way microwave circuit between these points and a two-way microwave circuit between Durham and Saddleback Mountain. The proposed microwave path, the proposed route for a…

The personality characteristics of teachers in relation to their acceptance and rejection of the newer educational media were studied. The subjects of the study were 253 high school teachers at several high schools which had just been visited by the Wisconsin Audiovisual Education Demonstration (WAVED) mobile unit. The WAVED unit was designed to…

Under the sponsorship of the Carnegie Corporation and the Ford Foundation, a study was instituted to examine research and development in the educational materials industry. Using the open-ended interview method, data was collected from executives of major book publishers and their subsidiaries, and producers of materials other than books.…

An Educational Cooperative is a confederation of school districts which, in concert with an area university and a state department of education, employ media, mobile facilities, and communications technology to change and improve both educational organization and process. This paper details a general model for the development of adapted courses to…

Under the sponsorship of the Carnegie Corporation and the Ford Foundation, a study was instituted to examine research and development in the educational materials industry. Using the open-ended interview method, data was collected from executives of major book publishers and their subsidiaries, and producers of materials other than books.…

Information about 31 countries' activities in the field of programed instruction is compiled in this directory. The information has been grouped for each country under three headings: 1) organizations and activities (centers, activities, specialized publishers, periodicals, professional organizations, manufacturers of teaching machines, training…

In order to determine whether Appalachia Educational Laboratory (AEL) had the capacity to produce a TV series of sufficient quality, two pilot tapes were produced by AEL and then submitted for rating to nine broadcasting specialists from several commercial TV stations. Based on the responses of these nine individuals to a questionnaire dealing…

An analysis of the development of communication media can yield insight into the evolution of literary criticism. M. H. Abrams' division of the history of literary criticism into the imitative, the pragmatic, the expressive, and the objective provides a guideline in analyzing corresponding developments in communication media. The evolution of…