A study examined the ways in which the staffs of communication units in agricultural extension agencies in Malaysia select media to transfer knowledge to their clients. A survey method of data collection was employed, whereby 95 staff of communication units from 11 development agencies were asked to respond to self-administered questionnaires.…

The primary purpose of the 1994 Mathematics/Science Education and Technology Symposium was to help foster the exchange of information related to the research, development, and applications of learning and teaching using information technology in mathematics and science educations. The theme "Emerging Issues and Trends" was identified to…

A "collective voluntarism" framework can be used to achieve greater analytical precision and improve theoretical development of the landmark "knowledge gap hypothesis" which has stimulated considerable research and debate about the nature and existence of socially structured public affairs knowledge. The original knowledge gap…

A study examined the way teachers have been portrayed in nine films spanning a 50-year time period. Thirty-seven teachers attending a graduate education course completed a 27-item questionnaire to rate each of nine films. Results indicated that although the teachers portrayed in the films were distinctly different from each other, overall, the…

The Minorities and Communication section of these Proceedings contains the following 10 papers: "L'affaire Jake Powell: The Minority Press Goes to Bat against Segregated Baseball" (Chris Lamb); "Strategies for Surveying Small, Urban Publications on Patterns of Writing Staff Racial Diversity" (Yvonne Laurenty); "Sensing,…

Debate surrounding the 1988 Yellowstone National Park fires provides material for a case study into the relationship between a crisis and public argument. Studies like this reflect the importance of a recent trend in higher education, namely, the analysis of environmental issues from different academic perspectives. In this case, analysis of…

This book presents a step-by-step account of how to work with print and electronic media to achieve higher education marketing results. Chapters examine how to be the media/marketing person on campus, develop a media and marketing plan, gain access to the press and market the institution through news and the media, and getting higher education…

Using a textualist approach (looking at meaning above and beyond overt message elements), a study examined televised public service announcements (PSAs) about Acquired Immune Deficiency Syndrome (AIDS) produced by the Ad Council and the United States Department of Health and Human Services. Both ads identify young people who should be concerned…

A qualitative study explored the potential for using a male and female systems model (identified as the White Male System and the Female System by Anne Wilson Schaef) to analyze the news coverage of a woman executive mired in controversy. The female chancellor of the University of Missouri-Columbia was engaged in a public controversy concerning a…

The International Media section of the proceedings contains the following 17 papers: "West German Media Coverage of the United States and Soviet Union, 1983-1988" (Jeffrey L. Griffin); "Shakti: The Power of the Mother. The Violent Nurturer in Ancient Indian Text and Modern Commercial Cinema" (Jawahara K. Saidulla);…

A study examined the relationships between the media, public opinion and the Medicare Catastrophic Act of 1988 which was repealed in 1989. Using the NEXIS electronic database, 11 years (1977-89) of news articles, opinion pieces, editorials, and letters to the editor were harvested in random sequence from the Associated Press news wire, the…

Using R. E. Clark's concept of media attributions, a study examined the evolution of fourth through tenth grade students' perceptions about computers on three dependent variables--preference, perceived learning, and perceived difficulty, over the course of 3 years. Subjects were 339 public school students in Tennessee who completed a…

Since videotex and teletext information retrieval systems are likely to become as widespread as television, their impact--personal, social, physical or psychological--should be examined before widespread implementation to insure "the greatest good for the greatest number." Transmitted by television signal, teletext information will probably be…

A study tested the cumulative acquisition model proposed by S. H. Chaffee and A. R. Tims to explain the development of adolescent patterns of news media use. The Guttman scale procedure was used to analyze patterns of news media use across a three-wave panel survey of 366 parent-child pairs over a 2-year period. In each wave, interviewers talked…

This study was designed as the first in a series of inquiries to investigate the use of multidimensional scaling techniques for observing and measuring underlying dimensions commonly perceived by viewers. Following a preliminary study to select photographs, 15 university students aged 19 to 45 were presented with stimuli consisting of 34 colored…