An observational system having high inter-rater reliability and providing a reliable estimate of patterns of behavior across time periods is developed and tested for use in evaluating children's responses to a number of television styles and modes of presentation. This project was designed to meet three goals: first, to develop a valid and…

Perceptions of media violence and comparisons of those perceptions for different viewer subgroups were examined in a study of fifth-grade boys' perceptions of selected television scenes which differed in kind and degree of violence. Two parallel videotapes were edited to contain scenes of different kinds of physical violence, a practice scene, and…

Since the 1970 Census Report states that children under 14 years of age comprise 23.4% of the population, the Committee on Children's Television (CCT) feels that television broadcasters have an obligation to determine and serve the needs of these children. After examining the 1971 license renewal applications of four of the five San Francisco Bay…

This paper covers issues concerning public or cable educational television for young children. The basic question is whether the use of an interactive system should be taught to young children by untrained family members in the home or by workers in day care centers. Preliminary studies of such a system for four-year-olds from both advantaged and…

The question which guided the studies in this third volume of technical reports to the Scientific Advisory Committee on Television and Social Behavior is whether aggressive social behavior by adolescents can be attributed in some degree to violent television programming. After an overview which sets the studies in a comparative context, the…

Fiscal 1971 saw major actions by the Federal Communications Commission (FCC) in all areas of its jurisdiction. In broadcasting, the FCC proposed new renewal rules and policies and issued a number of significant rulings on Fairness Doctrine matters. A policy statement outlining FCC cable television plans was submitted to the Congress. In the common…

This report summarizes major rule making actions since 1972, current rules and regulations, and guidelines for citizen participation in FCC (Federal Communications Commission) processes related to cable television regulation. A large portion of the report pertains to current rules and regulations in the areas of certificate of compliance,…

Because of the great amount of time children spend watching television and the effect that this may have on their reading achievement, it behooves parents and teachers to be concerned and knowledgeable about the issue. Discusses some methods for developing children's interest in reading through properly guided television viewing and relating…

States that most of the current research in the area of television advertising for children excludes black subjects; reviews major studies of television and children and black versus white child development. (MB)

Examines television's impact on reading and school achievement in terms of the displacement hypothesis (watching television displaces developmental reading activities). Indicates small differences in reading scores for children watching two to four hours a day, but beyond four hours effects are negative and increasingly deleterious. (SR)

Measures children's attention to television programs varying in pace and continuity and assesses recall of the temporal sequence of program events. Attention and comprehension covaried more in animated than in live shows. Age, continuity, and pace effects on recall were not fully accounted for by their effects on attention. (Author/AS)

This replication of a 1969 study surveyed audience attitudes of 274 elderly adults about television and its importance in their lives. The report focuses on the issues of television as entertainment, companionship function, influence of commercials on buying decisions, preferred programing, objectionable programing, and television's portrayal of…

Describes steps taken by the American Broadcasting Corporation to assess the public's reaction to "The Day After." Pre-broadcast activities included a literature review, consultation with child development specialists, viewer's guide development, focus group research, and recommendations regarding children's viewing. Post-broadcast…

This report summarizes information gathered during an interim study of the Schools' TeleLearning Service (STS), a cooperative effort of the Nebraska State Department of Education (NDE) and the Nebraska Educational Telecommunications Commission (NETC) to provide instructional television programming for students in Nebraska. The study, which sought…

This report discusses research commissioned by the Corporation for Public Broadcasting in order to evaluate prototypes of digital public television programming. There were two phases of research, the first using exclusively linear demonstrations of interactive public television, and the second demonstrating computer simulations of three digital…