Reports on an assignment in which speech communication students at a community college evaluated the communication variables within local organizations while attempting to meet and interview the organizations' chief executives. (RL)

Discusses the relationship between effective organizational communication and specific library contexts and reviews the historical development of communication audits as a means of studying communication effectiveness. The generic structure of such audits is described and two models are presented in detail, including techniques for gathering and…

Seven articles explore and suggest means of publicizing school library services to students, teachers, administrators, and the general community. (CLB)

Offers ten suggestions for developing the role of library media centers and media specialists within schools that center around improved communication with teachers, administrators and the public, involvement with curriculum decisions, familiarity with library materials, increased promotion of the media center, and professional development. (CLB)

Discusses three important international issues that have been altered since computers have been integrated into modern global communication systems: (1) the New World Information and Communication Order, (2) the World Administrative Radio Conference, and (3) Transborder Data Flow. Identifies their interrelationships and proposes a more active,…

Addresses G. Parson's criticisms of her writings by responding to problems with his characterization of pedagogy--that education must guarantee results, must produce tangible products, must be textbook oriented, and that technical writing instructors must deal purely with written texts. Points out that "corporate culture" was not her…

Urges a "re-inventing" of corporate communications in today's organizations, and provides information about how corporations can change in new and positive ways during the current "information age." Discusses specific public relations and organizational communication concepts essential for a comprehensive understanding of…

Presents a study in which entry-level employees who recently graduated with business degrees were surveyed to discover what forms of communication they used most, which they felt were most important, and what types of communication problems interfered with their work. (JC)

Urges community colleges to overcome their image problem by documenting the colleges' impact on their communities. Suggests ways to determine what data should be collected, how to collect the information, and how it can be used to empower faculty, staff, and alumni to change the institution's image. (DMM)

Proposes a college-level elective course in advanced management communication that would teach future managers how to communicate with shareholders, the media, financial analysts, and the labor force. (SRT)

The strategies used by a university's new dean of continuing education to sensitize the institution to adult learning and adult students and to alert the community to the program are described. (MSE)

Public relations is a process that should produce relationships (not merely favorable public opinion) and should target a few opinion leaders and others who really care about individual schools. As chief public relations officers, principals need to understand the information diffusion process and use workable tactics to produce solid community…

A framework for classifying the uses of telecommunications in higher education is suggested, with examples of current programs and developments at a variety of institutions to illustrate the range of possible applications. (MSE)

This paper defends Gulick's and Urwick's "classical" principles of organization against March and Simon's influential attack 20 years ago. Citing the Doyle/Newbould case for marketing, the author contends that the significance of "myth" and "ritual" in ordering experience and action in educational organizations should be fully explored. (TE)

The results of student outcomes studies are of little value if they are not used in institutional planning and decision-making. Use of results can be made more effective if researchers understand the obstacles to information use on most campuses and tailor their presentations to overcome them. (Author/MSE)