The news media of the 1990s will probably not use videotext systems or three-dimensional holograms to replace the newspaper. Instead, simpler combinations of news media that mimic the characteristics of print may replace advertising in newspapers, causing them to downgrade journalism or increase subscription cost, thereby decreasing circulation…

Researchers have determined that the lay public makes risk judgments in ways that are very different from those advocated by scientists. Noting that these differences have caused considerable concern among those who promote and regulate health and safety, a study examined media coverage of the accident at the Robert E. Ginna nuclear power plant…

To determine if visual excellence in television news is related to photographers' professionalism, a six-page questionnaire was mailed to 438 full-time news photographers asking them about the working conditions at their shops, their opinions about television news, and their rating of professionalism scales. For comparison, a purposive sample was…

The use of media in persuasive messages was investigated in five studies addressing: (1) the effectiveness of realistic media in such messages; (2) interaction of field dependence/independence or hemisphericity with media type in persuasive message delivery; and (3) whether mediated messages should be designed differently for learners with…

Schema theory may be significant in determining if and how news audiences process information. For any given news topic, people have from none to many schemata (cognitive structures that represent organized knowledge about a given concept or type of stimulus abstracted from prior experience) upon which to draw. Models of how schemata are used…

The fields of social and cognitive psychology and political science have offered several experimental designs for assessing the presence, type, and complexity of scripts (memory structures used to encode knowledge of an action) or event schemata. Script measurement is a potentially valuable tool for the study of information and news processing…

Despite the recent interest in studying American education and remedying its problems, school libraries and media centers have been neglected in analyses of educational assessment and as instruments for educational improvement. Although statistics have been gathered on the number of books owned, information is also needed about the collection's…

This paper focuses on media politics, guidance and control mechanisms, journalism education, various modes of media in use, and coverage of important news in East Germany. The paper gives special consideration to the influence of West German broadcasting in East Germany. The need for such information is that it will give insight into Eastern bloc…

Developing an effective communications program is crucial for the survival of colleges, universities, and independent schools because they must be well understood and have broad public support. This guide to media relations compiles articles from "CASE Currents" into five sections: "The Basics of a News Service" (17 papers);…

This document analyzes the construction of a mythical representation through television, focusing on the British Broadcasting Company's (BBC) television coverage of the violence which took place at the Heysel Stadium in Brussels prior to the 1985 European Cup Final between Juventus and Liverpool. As background for this analysis, a concept of…

A study examined the status of research on effects of pictorial advertising and areas within the field which need additional work. The method of investigation was based on a model of memory, incorporating emotional, semantic, and episodic processing of information--focusing primarily on constructing a preliminary taxonomy of visual stimuli, a…

Although some aspects of the educational effects of computer assisted instruction (CAI) are still unclear, some research findings are now quite definite. Two meta-analysis reviews of CAI have been completed at the University of Michigan, one on secondary school teaching and one on college teaching, and their findings have been independently…

Noting that the work of Jurgen Habermas has had an important influence on philosophy and the social sciences recently, this paper examines the implications of using Habermas's "ideal speech situation" as a criterion for deciding issues relating to the First Amendment. The paper first briefly reviews the distinctive features of critical…

Defining the media experience as the media and social interaction involved in any person's viewing of television and the consequences of that viewing for oneself and others, this paper examines how phenomenology and psychodrama--methods of experiential learning focusing on the feeling and imagining functions of communication--can be used to teach…

To better understand the effects of the media on audiences, five media sociology theoretical approaches to the study of influences on media were investigated by looking at tests of the approaches in three journals over the last 10 years. The mirror approach predicted that the media would accurately represent reality, but, while accurate, the media…