A study was conducted to test identical models of the political learning process with data concerning national and local issues. These models hypothesized ways in which political learning from mass media is affected by such factors as strength of information flow, political system level, individual media exposure, interpersonal discussion,…

This is the most recent in a series of retrospective bibliographies on television and children. It includes an annotated listing of research reviews, position papers, and planning documents entered in the ERIC system in the years 1974-1977. Over 100 documents are listed in 14 categories: helping children to learn from television, new experimental…

A study was conducted at Indiana University's WFIU-FM, a student operated training radio station; two measuring methods were utilized: (1) a listening diary, and (2) an audience-programer. This study attempted to accurately survey the listening habits and programing preference of listeners and nonlisteners and also to develop, test, and evaluate…

In order to investigate learning theories, media researchers need to explore three variables: (1) the psychological requirements of a given learning task, (2) individual differences in cognitive style, and (3) specific media characteristics. It is necessary to identify the psychological processes which underlie any specific learning task in order…

This document is a comparison of three reports on secondary education prepared by the following: (1) the California State Department of Education's Commission for Reform of Intermediate and Secondary Education (RISE), 1975; (2) the National Association of Secondary School Principals (NASSP), Task Force on Secondary Schools in a Changing Society,…

The annual report of the Institute for Communication Research at Stanford University describes current projects on health communication, international communication, communication research in education and in media. An extensive report is given on a long-term series of studies on the most effective ways of preventing heart disease in the United…

These proceedings of the five-day seminar (the first meeting of the Interantional Communication Division outside the United States) contain almost 50 papers or oral presentations, plus introductions by the editors. Most papers and presentations deal in some way with Mexico or Latin America, with a few dealing with the United States. Contents are…

This study explores the consumer socialization process in adolescents with regard to mass media and interpersonal factors associated with the acquisition of consumer skills, knowledge, and attitudes. Questionnaires were completed by 300 consumer education students in three Grand Forks, North Dakota schools, assessing such variables as "consumer…

The purpose of this study is to present systematic findings concerning bias in TV news coverage of the 1972 presidential campaign and to describe the kinds of coverage that the candidates and parties received during the campaign. News about the election was analyzed from weekday network evening news programs, AP day and night wire coverage, a…

The impact of print and electronic media orientations upon the public affairs knowledge of older persons was investigated through interviews with 59 participants in a foster grandparents program, 68 participants in a retired senior volunteer program, and 23 members of a retired teachers association. Analysis of results indicated a clear pattern in…

"Readalong," a program employing a videotape format to teach vocabulary skills to early childhood learners, was tested in a standard classroom setting by comparing kindergarten, first, and second grade classes using the program with classes using only the conventional materials. At three points during the ten-week series, students were…

In order to examine the relationship of audiovisual factors and reading ability to children's television viewing strategies, the eye movements of 30 boys, aged 8 to 10 years, were recorded while they watched a televised display in which audiovisual factors varied systematically. Selected segments of "The Electric Company" were used to…

A survey was conducted of 70 Indiana radio and television station managers and 250 college-educated employees of their choosing to assess views on quality of academic programs in radio and television. Questionnaires were distributed and personal visits made to more than 50 stations. Questions and responses were grouped under three headings: Part 1…

As the second of a three-part comparative study on the administration of audiovisual services in advanced and developing countries, this UNESCO funded report describes the common characteristics of the educational systems of the socialist countries and their educational media supply systems, including the organization, administration, and…

A total of 431 households in Tallahassee, Florida, were contacted to ascertain community perceptions of social policy issues, as required of television stations applying for license renewal. It was found that 10 percent of those contacted could think of no problems; 14 percent could not name a national problem, and 35 percent could not name a…