A study examined whether commissioned public affairs officers show more instances of job burnout than Department of the Army civilians serving in the Army public affairs positions. Surveys were sent to all public affairs officers working in offices in the continental United States. Of the 399 survey packets mailed to the 56 public affairs offices,…

This guide is designed to assist Head Start staff in conducting comprehensive marketing and public relations programs to increase awareness, participation, communication, and support for the Head Start program. The guide is organized around the specific tasks involved in marketing and public relations programs, including planning and producing a…

This book examines the duties assigned to athletic directors, offering successful strategies for achieving them and materials to make their jobs easier (e.g., sample memos, letters, forms, and charts for interacting successfully with coaches, students, administrators, and parents). Section 1 discusses the director's work with student athletes and…

Focusing on ethics in public relations from a multicultural point of view brings together elements which are critical to international public relations. The Public Relations-Ethics-Multicultural (PREM) model illustrates that articles can be found in the literature on ethics, public relations, and multicultural as individual concepts. The…

This guide for school districts offers a quick outline for developing good communications skills and public relations with news media personnel. Guidelines for good press relations are provided that emphasize the importance of keeping two-way, open communications with the media, with attention to: accuracy; being prepared; sharing the bad news as…

Noting that some public, school, law, academic, and special libraries have adopted marketing as a management tool, this paper begins by discussing marketing principles as defined by the American Marketing Association (AMA). Librarians are advised to center their marketing activities around what is known as the "4 P's" of marketing:…

This publication provides detailed guidelines on how libraries and library associations can begin the process of lobbying in the state capital for funding or legislation. The first of three major sections covers how to use the legislative process, how to develop a government relations program, and how to select public relations tools. The second…

This booklet provides detailed, step-by-step advice on how to organize and conduct a successful teacher fair, which is a way to reach and teach the community about what is really happening in the schools. A teacher fair held in May 1981 is described to illustrate the general events that take place, i.e.: (1) actual teaching demonstration in a mock…

Results of a pilot test for a public relations campaign to assist in the distribution of funds from the settlement of a nationwide class action suit brought by tenants against the Department of Housing and Urban Development (HUD) are presented in this report. The first chapter presents the background of the case, noting that tenants of Section 236…

Public relations instructors can begin to develop an appreciation of the social, political and economic (S-P-E) contexts on the part of their students by beginning to integrate this thinking into existing courses and curricula. Social contexts deal with cultural and subcultural beliefs, contacts within a community or organization, and frames of…

The Susquehanna County Volunteer Literacy Council created an improvisational theater group of the Council's staff, students and volunteers to give public exposure to the problems of the functional illiterate. A volunteer company of players was gathered, and skits were developed. Through 29 performances, 3,402 people were made aware of the problems…

This report focuses on a December 1988 to December 1989 evaluation of the structures, processes, and outcomes of 15 primarily volunteer tutor-based literacy programs. It addresses the effectiveness of the Saskatchewan Literacy Campaign in increasing tutor and learner enrollments in the programs. Chapter 1 provides background and definitions.…

A study examined the predictive power of four groups of variables in a public information campaign conducted by a charitable organization to raise funds. The variables related to contributions generally fell within four categories: attitudes, knowledge, promotion (which included both mass media and interpersonal communication), and demographics.…

To investigate the hypothesis that cognitive rules govern writing behavior, Carter's signaled stopping technique was used to study language and cognitive effects in public relations messages. Principles from Grunig, et al (1985) Axiomatic Theory of Cognition and Writing, which proposed premises, axioms and definitions about writing, were applied…

The retainment of black teachers is a process that must be undertaken by a variety of people, including inservice teachers, churches, and parents who can work together to increase the number of black students who select education as a career. Strategies used by the University of Florida's College of Education to increase black student enrollment…