This document presents an executive summary concerned with drug use in the schools. The introduction outlines the dimensions of the problem and the prevalence of drug use among adolescents. A section entitled "What Works" reports on the state-of-the-art drug prevention program which involves the social influence/resistance skills technique. Four…

Focusing on the analysis of communication networks within organizations with an eye toward implications for study of external communication, this paper (1) develops a systems theory/communication view of the nature of formal organizations, (2) illustrates the notion of holistic organizational communication networks in organizations which include…

A practical process for developing or improving student recruitment programs for Catholic schools is presented in this handbook. Planning for and preparing the recruitment program is discussed in the first half of the document. The booklet reviews the process of assessing the school, its program, and its image; identifying the financial, material,…

Advice for colleges on how to identify, develop, and communicate a positive image for the institution is offered in this handbook. The use of market research techniques to measure image is discussed along with advice on how to improve an image so that it contributes to a unified marketing plan. The first objective is to create and communicate some…

A need exists for development of communication competence as a part of management. Although public relations literature has dealt with the nature of management counseling and when and why it should be practiced, the literature has not clearly defined the importance of audience analysis, location of the management counseling sessions, and…

Questionnaires were mailed to 261 agencies involved in public relations and publicity services, 56 agencies involved in advertising, and public relations directors of 183 corporations and other nonagency organizations in order to determine the knowledge and skill areas important to agency and organizational public relations employers. In an effort…

One section of a spring 1979 Systems and Procedures Exchange Center (SPEC) survey on communication in Association of Research Libraries (ARL) institutions examined how members exchange information with external groups including the university administration, faculty, users, support groups, other libraries, and the profession in general. According…

Suggestions for advising sociology students are presented. Attention is directed to types of advisers, possible roles related to advising, and strategies for more effective advising. Examples of specific techniques, as well as prototypes of paperwork, forms, and public relations materials are also included. The 30 suggestions cover: (1) academic,…

The Wisconsin Council on Vocational Education held a public hearing on perceptions of vocational education in Wisconsin on April 26, 1988. Participants were invited from a broad-based spectrum. In addition to press notices, approximately 250 invitations were mailed to potential participants, resulting in oral and/or written testimony from 63…

To facilitate the design of an admissions test for students wishing to study public relations at West Virginia University (Morgantown), a study used data from the academic records of 2,100 students and graduates and their performance on the Journalism Proficiency Examination. The measure used was their academic and professional success compared to…

Because a review of the literature showed little systematic knowledge about effective school-home communication at the secondary level, a survey of parents of secondary-level students was undertaken in a large West Virginia school system that had begun to achieve apparently effective school-home rapport. A stratified, random sample of parents was…

The papers focus on the desirability, feasibility, and importance of proposing and beginning to implement a language agenda for all residents of the United States. After an introductory synthesis by G. R. Tucker, the following papers are presented: (1) "Matching Appropriate Actions to Specific Linguistic Inadequacies," by R. E. Thompson;…

A compilation of the best articles from "CASE Currents" on involving volunteers in institutional advancement programs is presented. Overall topics include: management of volunteers, working with trustees (volunteers at the top), benefits of participation for volunteers, and involving volunteers in fund raising, public relations, student…

A strike by teachers in the David Douglas School District of suburban Portland, Oregon, in 1978 lasted only a week and was unsuccessful in obtaining contract concessions. This document describes how the district's administration, board, building principals, and public relations specialist cooperated as a team to limit the strike's effects. Key…

A sanitary survey is an onsite inspection of a public water system by competent personnel who use a standard form, procedure, and method to survey the effectiveness and maintenance of the system and to determine its ability to provide continuously safe water to the consuming public. This text, developed as an aid to providing instruction on how to…