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Peer reviewedDaluohy, Astra – Language Arts, 1976
Concludes that television cannot do the entire job of educating children. (JH)
Descriptors: Children, Discussion, Educational Television, Elementary Education
Wolfson, David – Visual Education, 1976
A discussion of the use of commercial television programing for education at the middle school level in Great Britain. (HB)
Descriptors: Commercial Television, Elementary Education, Middle Schools, Programing (Broadcast)
Peer reviewedPeters, F. J. J. – Journal of Reading, 1979
There is a lot of printed material on television (such as titles, subtitles, disclaimers, and commercial messages); and reading professionals should use this material in reading instruction. (MKM)
Descriptors: Elementary Secondary Education, Reading, Reading Instruction, Reading Materials
Walker, Noojin; Joboulian, Judy – Journal of Technological Horizons in Education, 1979
Factors related to the production of a successful television course are discussed. These include selection of the course, its use, the talent, course design, and the probability and method of recovering the investment. (MP)
Descriptors: College Curriculum, Cost Effectiveness, Educational Television, Higher Education
Peer reviewedBrunner, Ronald D.; Chen, Kan – Journal of Communication, 1978
The promise of cable, as a supplement or alternative to broadcast television, has been undermined in recent years by the emergence of one or two dominant organizations developing with the same profit motive as presently existing networks. (JMF)
Descriptors: Broadcast Industry, Cable Television, Commercial Television, Competition
Peer reviewedWotring, C. Edward; Porter, D. Thomas – Communication Quarterly, 1978
Describes a study using heart rate as an index of autonomic arousal to measure the effects on television viewers of depicting the consequences of violence, violence with no consequence, and nonviolence. Supports the conclusion that specific content manipulations of aggressive stimuli affect levels of arousal. (JMF)
Descriptors: Aggression, Heart Rate, Physiology, Programing (Broadcast)
Willis, John – Educational Broadcasting International, 1978
Discusses two documentary television movies, "Johnny Go Home" and "Goodbye Longfellow Road," in terms of their resultant social change. Includes consideration of audience, time shown, and previous attitudes to provide evidence for his argument. (JEG)
Descriptors: Broadcast Television, Case Studies, Documentaries, Illustrations
Aversa Fran; Morrison, Gary R. – Educational Technology, 1978
An operational definition of public television programming and its implications for development and production agencies is sorely needed. This article explores some of the components of such a definition and examines the differences in several types of educational programming in terms of specific design and evaluation variables of the program.…
Descriptors: Comparative Analysis, Criteria, Definitions, Design
Peer reviewedSurlin, Stuart H. – Journal of Broadcasting, 1978
Summarizes data from five studies on the viewing and impact of the series "Roots." Findings compared and contrasted studies for frequency of viewing, perceived entertainment, emotional response, relevance to racial relations, and information. (JEG)
Descriptors: Comparative Analysis, Media Research, Popular Culture, Racial Attitudes
Peer reviewedTate, Eugene D.; Surlin, Stuart H. – Journalism Quarterly, 1976
Canadian adults see less humor and realism in Archie Bunker of "All in the Family" than does United States sample. (RB)
Descriptors: Attitudes, Cross Cultural Studies, Higher Education, Humor
Peer reviewedHaefner, James E. – Journalism Quarterly, 1976
Descriptors: Advertising, Employer Attitudes, Higher Education, Publicize
Peer reviewedDevlin, L. Patrick – Central States Speech Journal, 1977
Examines Ford and Carter's 1976 primary and general election television spot commercials and offers analytic and evaluative observations. (MH)
Descriptors: Characterization, Mass Media, Political Affiliation, Political Attitudes
Ahrens, Michael G. – Australian Journal of Mental Retardation, 1977
The television viewing habits of 250 mentally retarded children (6 to 18 years old) from an institution, from a hostel for the intellectually handicapped, and from home were explored. (Author)
Descriptors: Commercial Television, Elementary Secondary Education, Exceptional Child Research, Mental Retardation
Guernica, Antonio Jose – Agenda, 1977
Cable represents the only avenue available for Hispanics to gain substantial control over a communications medium. It has the potential to provide Hispanics not only with ownership opportunities, but also with employment, quality programming, and long-term commitments and responsibilities to meet the programming needs of the Hispanics in this…
Descriptors: Broadcast Television, Cable Television, Costs, Financial Support
Peer reviewedLull, James T.; And Others – Journalism Quarterly, 1977
Although college women were generally found to be more aware and critical of sex stereotyping than were college men, data indicated that viewers were not as sensitive to sex-role stereotypes in television commercials as advocates of feminism might hope. (KS)
Descriptors: Attitudes, College Students, Females, Sex Role


