The decline of public confidence in education can be traced in part to the declining percentage of adults with school-age children. Since nonparents derive their information about schools primarily from the mass media, schools must expand their information networks beyond their immediate school community and devise public relations programs to let…

This manual covers the fundamentals of managing student activities, including program management, budget guidelines and cost-cutting methods, and ways to gain support for the student activities program. General advice is provided in the opening section on initial assessment of program options, setting priorities, and resource allocation. The…

A nationwide survey examined (1) differences between management's goals for public relations and the goals of public relations practitioners, and (2) the morale of public relations practitioners as related to this goal conflict. A 47-item questionnaire about various aspects of public relations work was completed by 557 fulltime public relations…

This document contains two reports on an independent, self-paced educational program in library and information science which was offered by the School of Library Science of the University of Southern California. The program was designed for persons who, because of financial, job-related, family, or other personal obligations, are unable to attend…

This paper explores the idea of excellence in education and provides some suggestions of how excellence can be achieved in a vocational education program. The first part of the booklet describes the components of excellence in vocational education, such as excellent teachers; meeting the needs of students, the community, and employers; and being…

Based on the belief that socioeconomic and cultural development in the pan-African region can be best promoted if it is supported by sound information and documentation services, the education and training of information personnel has become one of the major program areas of the Education, Science and Documentation Centre of the German Foundation…

This study at a medium-sized academic library was based on the assumption that usage of the pamphlet collection could be increased by weeding to create a smaller more accessible collection, reorganization to create a more browsable collection, and promotion to increase reference librarians' awareness of the collection's contents. Approximately…

To help administrators build confidence in their schools, this document offers 12 suggestions to foster better communication, increased confidence, and more effective schools. Each suggestion is discussed and examples are provided of how to carry out the suggestion. The 12 suggestions are to (1) strive for school quality, (2) create a spirit of…

An idea conceived by federal volunteer agency director Thomas Rauken in 1979, the Vietnam Veterans Leadership Program (VVLP) was officially launched in November, 1981. The program was scheduled to be federally funded for three years, and thereafter to be privately funded and operated. The VVLP formed a network of veteran volunteers who…

This guide, which is geared toward faculty at institutions of higher education that are in the process of developing a program for working adults in a community with a strong unionized working force, presents guidelines for establishing and developing a working relationship with a labor advisory board. The rationale behind establishing such a…

The five case histories presented in this paper discuss the relations of the Mobil Oil Corporation with various news media since 1973, particularly the difficulties that the oil industry has faced in communicating with and through the news media. The case histories deal with the following topics; news stories about tankers allegedly waiting…

Containing over 1,800 entries, this index to articles appearing in the "New York Times Sunday Magazine," is arranged by year (1900-1980), by author, decades, and general topic (radio, rhetoric, film). Among the topics covered are newspapers, music, theatre, telegraph, wireless, telephone, photography, public relations, advertising,…

During the last 30 years, direct mail campaigning has become an integral part of the political process, and more recently has also become an influential fund raising tool for other political and religious groups. Analysis of over 70 examples of direct mail campaigns reveals at least 4 major content norms featured in most direct mail. First, the…

Summaries of papers given at a regional training institute on parks and recreation facilities, programs, amd objectives are presented. The purposes of the institute were to encourage professionalism among those who work in parks and recreation, to foster interagency cooperation, and to support colleges that train parks and recreation…