The Advertising section of the proceedings contains the following 16 papers: "Ethics of Advertising Practitioners: An Explanation Based on a Classical Theoretical Framework" (Cornelius B. Pratt and E. Lincoln James); "Sex Roles in Frightening Film Newspaper Advertisements: An Overview of the Past 50 Years" (Melissa M. Spirek);…

Focusing on the point that female identities continue to form using the reference point of the male image or identity, a study juxtaposed a qualitative research project and the expressions of patriarchy represented in two television milk commercials. Subjects, 12 sixth-grade girls at a small Catholic elementary school in central New York, were…

The Joe Camel campaign by RJR Nabisco began in 1990 in an attempt to increase the brand's sagging market share. Studies showed the campaign's appeal to young children and teenagers. In the debate that followed, several children's advocates renewed their appeals for restriction on cigarette ads. A review of the literature shows that children are at…

Section A of the Journalism and Media History section of the proceedings contains the following 16 papers: "Covering the 'World's Most Famous' Trial: An Examination of the Choices Made by Georgia Reporters" (Gregory C. Lisby and Linda L. Harris); "Market Segmentation and Political Capital as Supports for Newspaper Partisanship: The…

The Health, Science, and the Environment section of the proceedings contains the following 14 papers: "Privacy and the AIDS Crisis: Newspaper Practices Regarding Obituaries and Outings" (Joseph Bernt and Marilyn Greenwald); "Testing Truisms about Science and the Mass Media: The Case of Cold Fusion" (Bruce V. Lewenstein and…

The debate over American dominance of mass media exports gained new momentum in the late 1980s, when the European Community moved toward restricting the number of television programs imported from non-European countries. Research suggests that Europeans enjoy American television programs such as "Dallas" because the series embody basic…

A study examined the impact on newspaper managers of three emerging technologies: videotex, personal computer networks, and pagination. The study predicted that: (1) the greater the relative advantage and compatibility of a technology, the less likely will the manager need to pursue motivational and controlling measures in getting subordinates to…

The success and rewards of working with educational audiotape cassettes are discussed, based in part on student responses to questionnaires from an earlier study of four Open University courses. Attention is drawn to characteristics of tapes which make them valuable for education. Both the product and the processes of making them are discussed,…

The migration of people from cities to suburbs, new patterns of advertising, a less homogeneous and unified readership, and increasing competition from other media have produced tremendous pressures on daily newspapers. In responding to these pressures, metropolitan dailies are turning from "hard" to "soft" news, away from their poorer urban…

This collection covers a variety of workshops and presentations related to the research, theory, technology, or implementation of some aspect of visual literacy. More than 40 authors are represented, with 12 of the papers dealing directly with television. The document begins with an overview and a keynote address by Neil Postman. Individual papers…

This report presents the findings of research conducted at 10 public sites during the Alternate Media Center/WETA-TV teletext trial in Washington, D.C., from June 1981 to July 1982, in which two different services were tested using Telidon technology. The first, which is characterized as a small electronic newspaper, placed more emphasis on timely…

To explore racial attitudes from the colonial period of the United States, a study examined advertising practices regarding announcements dealing with black slaves in colonial newspapers in Massachusetts, New York, Pennsylvania, Maryland, Virginia, and South Carolina. Careful scrutiny revealed no relationship between the editorial stance of a…

A study examined how use of different kinds of "involvement" measures (behavioral, cognitive, or affective involvement, gratifications sought, and cognitive effort expended) could help explain differences between people's knowledge of election information and whether the way that knowledge is measured affects conclusions about…

This field experiment begins to build a theoretical framework for exploring the effects of media characteristics on subjects' understanding and integration of information. Students in two eighth-grade science classes wrote term papers with one class using a print encyclopedia and the other an electronic encyclopedia to conduct their research. A…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 37 titles deal with a variety of topics, including the following: (1) the role of television in the lives of older homebound individuals; (2) radio wars between Cuba and the United States; (3) the relationship between…