Intended for use by urban vocational staff members who face public relations problems and need to facilitate the outreach process in their cities, this handbook contains guidelines for organizing the public. First, Sanford's definition of public relations is outlined, followed by an explanation of why vocational education needs public relations.…

Presented to a United Nations seminar on the role of information in the development of emerging nations, this document presents effective communication as the achievement of results--a change in attitude, practice, and knowledge. Elements of the SMCRE (sender-message-channel-receiver-effect) communications model are used in analyzing communication…

The sources annotated in this bibliography contain ideas that the school administrator can use to enable organizational change to happen more surely, with less frustration. Most of the entries deal with processes or structures in schools or their environments. Many describe projects of organizational change. Some sources concerning other kinds of…

In 1956, the central administration of the City Colleges of Chicago (CCC) established the Learning Resources Laboratory (LRL), then known as TV College. At the time, the televised courses offered by LRL allowed regular students to enroll in courses filled or not offered on campus, allowed out-of-district suburbanites to enroll in the college, and…

Informal notes are presented from conference discussions by 18 newly appointed chairmen, three highly successful resource people who could draw on their own experiences as department heads, and several additional special discussion leaders. Topics of interest to the department chairmen were covered, including the chairman's pivotal role, dealing…

The annual report of the Institute for Communication Research at Stanford University describes current projects on health communication, international communication, communication research in education and in media. An extensive report is given on a long-term series of studies on the most effective ways of preventing heart disease in the United…

Communications research and social science analysis are considered to have revealed several essential features in the communications environment of American citizens. The purpose of this article is to consider the way these features affect low-income members of society, particularly minorities living in urban areas. Communications networks in the…

As one in a series of eight articles written by different professionals concerned with Alaska Native land claims, this article focuses on utilization of Alaska Native political resources as a means to achieve beneficial legislation beyond that of the Alaska Native Claims Settlement Act of 1972. Designed to stimulate careful political and…

Public relations efforts require more than press releases and good publicity. All school staff members, not just the "professionals," play a critical role in disseminating accurate information about schools. This article provides a school PR quiz for administrators and suggestions for improving staff meetings, internal staff communication, and…

A sample of elementary and high schools was investigated to determine principals' influence on student achievement test scores. Analysis of variance estimated principals' effects while controlling for environmental and organizational factors. Findings indicate that principals exert a small but important influence on school performance. (TE)

The performance appraisal system for noninstructional personnel at Alverno College uses the self-assessment learning process used in the college's instructional programs and emphasizes accountability, employee development, and communication. (MSE)

This book is about how the process of deciding about education, or education policymaking, can be informed by research-based knowledge. Part 1 offers three chapters that attempt to clarify the central issues caught up in the problem of knowledge utilization--why there is so little utilization of research in educational policymaking, how research…

Americans increasingly distrust their educational institutions and the people who work in them. This paper is about the salience of social trust in urban schools and its implication for school reform. The paper describes outcomes of a 5-year project that explored Chicago's (Illinois) attempt to use expanded local participation as a lever for…

This paper examines interpersonal communication training in organizations from a different perspective, focusing on the interpersonal communication training offered to supervisors in modern organizations. Most of this training focuses on interpersonal communication between supervisors and their employees. The premise of this paper is that…

Researchers examined the way selected Australian organizations understand and enact the notion of a learning culture. The diverse approaches that have been used to foster the learning cultures revealed through the case studies confirmed that the concept of a culture of learning was not a homogenous one. The study revealed that embedding a culture…