Approaches to help achieve a professional college store operation in the 1980s are outlined for the benefit of the college store staff member, supervisor, or manager, as well as administrators responsible for the review of the college store. The following areas are addressed: objectives of the service, organization, equipment and layout, the…

The role of news media as gatekeepers controlling the flow of information that the public receives was explored during the 1978 Asbestos Awareness campaign conducted by the Department of Health, Education, and Welfare (HEW). In an effort to inform high risk workers and the general public about the health hazards associated with asbestos exposure,…

This report of a study of the activities of a secret planning board, formed to promote the nomination of Dwight Eisenhower through the intensive use of television, concludes that the significance of television planning in the 1952 Eisenhower campaign had less to do with the outcome of the election than with the first massive use of television with…

Between the 1966-76 and 1976-77 school years, expenditures per pupil for the maintenance and operation of Georgia public schools rose 146 percent. Even after adjustments for inflation, this is a substantial increase. Faced with taxpayer resistance to increasing taxes, educational leaders can choose from three options. They can adopt an aggressive…

The relationship between the schools and the press who reports about them is the subject of this paper. It contains four speeches made at a 1973 meeting of the Council for Basic Education held in Washington D.C. Two school officials and two journalists offer their views on such subjects as training for educational writers, press bias, and the role…

This handbook is intended as a reference tool for use in the college or university's public information office, news bureau, information services, or public relations office. An update of an earlier edition, it presents articles by a number of authors, some from CASE Currents, bulletin of the Council for Advancement and Support of Education. It…

Based on information provided primarily by two existing state-based information services, this handbook presents a clear, practical look at possible activities, procedures, and requirements of search services for educators. Descriptions of the two services that serve as models--Oklahoma's Sooner Exchange for Educational Knowledge (SEEK) and Texas'…

This handbook for home economics pre-employment laboratory education (PELE) teachers is divided into ten chapters. The first chapter provides detailed descriptions of each PELE program and possible career opportunities related to each program. Chapter 2 expounds upon the importance of the advisory council to the program. The third chapter…

The inservice program and learning kit described here focuses on the development of a communications process between school personnel and a local community. The kit includes analysis, planning, communicating, and evaluating public relations programs and is designed for use by the entire school staff. This descriptive report provides information on…

Five papers cover various aspects of the Macomb (Illinois) 0-3 Regional Project, a home based program for rural handicapped and high risk infants and toddlers. The first examines ways to develop public awareness of the importance of early intervention through media and contact with medical, school, and community professionals. The second paper…

Correct as of June 30, 1978, the 18th annual Arizona Tribal Directory is loosely organized in 3 broad categories--reservations, services, and Indian organizations--and contains listings relative to the Arizona Indian reservations and federal, state, and other agencies, departments, and committees which provide services to them. Reservation…

A study of 28 high school journalists who had accepted the United States Army's invitation to visit Fort Knox was conducted to discover what their attitudes were toward military service, how those attitudes changed as a result of the tour, and how their attitudes were reflected in stories written upon returning from the trip. The students were…

THE PRIMARY OBJECTIVE OF THE DISSEMINATION PHASE OF THIS EXPERIMENTAL AND DEMONSTRATION PROJECT WAS TO CREATE AND MAINTAIN GOOD PUBLIC RELATIONS. ACTIVITIES FROM SEPTEMBER-NOVEMBER 30, 1967, INCLUDED MAKING PRESENTATIONS AT NINE CONFERENCES, FILLING 104 REQUESTS FROM 24 STATES, DISTRICT OF COLUMBIA, CANADA, AND ENGLAND FOR PUBLICATIONS,…

The principal of the Southern Nevada Vocational-Technical Center at Las Vegas, Nevada, briefly outlines its development and function. The facility cost approximately 3 million dollars and was built on 390 acres of land purchased from the Federal government. The PERT method was used in planning. Instructional facilities, including those for auto…

This report highlights selected portions of a conference that dealt with communication between the public and the schools. The text was written specifically for persons involved in planning higher education and persons who would profit from the establishment of new communication training programs. Some of the broader topics discussed include (1)…