A survey of the Janesville Public Library was undertaken to (1) facilitate the reorganization made possible by a new building and (2) prepare for possible expansion to county library service. A three-member team surveyed the library's administration, organization and services, studying library records and annual reports and using accepted library…

A companion document to the curriculum guide for a secondary level child care services curriculum, this handbook contains a variety of administrative and program resources for the teacher: The vocational curriculum outline for child care services; a calendar of suggested public relations activities; procedures for building child care services…

This Coordinator's Guide accompanies the module Developing Effective Public Relations. It defines the coordinator's role from four aspects: setting the tone, setting the pace, facilitating the discussion, and evaluating. Suggestions for preparing and presenting the workshop are offered. The actual text is in the accompanying module, but the…

This module is designed to provide counselors and related personnel with the knowledge and skills needed to plan and carry out guidance-related public relations activities. To accomplish this goal, a number of learning experiences have been organized into a workshop format lasting approximately six hours. These learning experiences will increase…

Designed for self study, this publication contains information to aid Naval personnel in meeting the occupational standards for advancement to Journalist First Class and Chief Journalist. The first section, a "Rate Training Manual," is divided into 11 chapters: The Path to Advancement, Public Affairs Policy and Procedures, Public Affairs…

Modern marketing concepts and techniques are described as offering problem-solving and explanatory directions to the study of colleges and universities. In application to the administration of higher education, marketing is defined as an approach or philosophy of management and planning based on the conviction that those institutions that survive…

This report evaluates the Systems Advocacy Model embodied in the operation of the Connecticut Child Advocacy Center (CCAC). The study was undertaken in order to: (1) describe the advocacy model used and compare it with other models in terms of relative effectiveness in meeting specific objectives; (2) determine the means used by the CCAC to arrive…

This document is designed to assist Illinois Elementary Secondary Education Act Title III project directors in familiarizing all phases of the public with their innovative programs. The first section of the document is an overview. The sections that follow give an explanation of the dissemination goals and certain conditions most suitable for…

This paper offers techniques and strategies which high school and college teachers of speech communication can use for teaching units and/or courses in advertising. One such technique is role playing, which can involve the corporate chairperson, the executive coordinator, and chairpersons for magazine advertising, outdoor advertising, broadcast…

A community survey was conducted by Allegany Community College (ACC) in July of 1976 with five objectives in mind: to provide the college Public Relations Office with basic information to assist it in reaching the community; to assist the college in evaluating effects of its promotional efforts in the community, and to try to determine opinion…

Detailed for planning and advisory councils on developmental disabilities are the public relations aspects involved in implementing the Developmental Disabilities Act of 1970. Portrayed is the need for different information approaches to different segments of society. Discussed in a chapter on the foundations of a public information program are…

Readings summarize presentations made at seminars conducted by the Continuing Education Center for the Public Service at Syracuse University. They cover: personal communication skills, kinds of information needed by a public official, and information retrieval system; how to persuade, sell, listen, argue in everyday public relations; organization…

The purposes of this study were to ascertain those practices and media that induced students to enroll in technician programs, to identify practices and media used by junior colleges to promote enrollment, and to determine the relationships between effective and ineffective practices and media. Data were collected from 79 junior colleges which…

This annotated bibliography of school-community relations literature includes 79 citations subdivided into the following four categories: (1) General discussions of school-community relations, (2) school politics and community power structure, (3) schools and public relations, and (4) schools and urban problems. Citations of journal articles,…

This book acquaints the school administrator with the need for good press relations and suggests ways to obtain such relations. A brief overview of the internal workings and concerns of a newspaper staff is presented. Methods of writing news copy for release and how to time releases for maximum news coverage are explained. Throughout the volume,…