Teachers who are active within their own community, its problems and its projects, are able to expand their classroom curriculum by involving students in community activities. (JD)

The functions that should be performed by a model community-junior college financial aid offer were identified in a research project utilizing the Delphi technique. They deal with counseling; application processing and determination of awards; public relations; recruitment; office management; federal, state, and local aid programs; placement;…

Eight steps to help manage time are discussed: analyze time, identify time problems, self-assessment, set goals and priorities, develop action plans, carry out plans, face time problems, and analyze each day. Telephone tricks and ways to manage meetings are described. (MLW)

Discusses the importance of writing instruction in the public schools and the role administrators can take to promote effective writing instruction. (JC)

Colleges are appointing senior-level people to handle public relations. Concerns about the public's skepticism include: setbacks in Congress, attacks on moneymaking operations, academic quality, dissatisfaction of employers, cynicism about college sports, anxieties about cost, competition for resources, scandals, etc. (MLW)

Provides a short synopsis of nine research projects developed by school staff members throughout the country. They were selected by the Advisory Committee on Higher Education Relationships to compete for the Outstanding Research Presentation Award. (MD)

Higher education must find ways to address some of the most pressing problems facing American society and forge a new partnership with government and the private sector to solve them, according to Harvard President Bok. It should take responsibility for needed research regardless of outside support. (MSE)

Promotes a plan for laying the foundation of a journalism program, including making contacts with junior high advisers, sending newspaper staff to junior high and grade school classrooms, and approaching administrators with a plan. (MS)

A description and discussion of a university market penetration plan looks at problems and opportunities related to market selection, establishment of performance objectives, timing, use of human resources, developing a promotional plan and activities, doing a market survey, garnering alumni support, using the media, and using college-community…

Brown University's Third World Alumni Activities Program is described. The program is designed to get alumni of African, Hispanic, Asian, or Native American descent involved in alumni activities, student recruitment, and fund raising. (MLW)

A checklist of 10 ways to use computers in a college or university public relations office is presented including: storing information, streamlining tasks, distributing news, handling hometown releases, maintaining mailing lists, communicating, producing publications, coordinating calendars, getting organized, and troubleshooting. (MLW)

Although frequently overlooked in schools' public relations efforts, parents are uniquely motivated and qualified to communicate positive messages about schools. In Dallas, Texas, parents and city groups formed Positive Parents of Dallas to promote their school district and public education. This article describes the group's activities and…

Concludes that journalism and mass communication continue to attract record-breaking numbers of students, that those students are primarily female and dominantly White, and that advertising and public relations are the major areas of study. Supplies extensive tables of data.(FL)

Asserting that informing parents about the discipline policies and procedures in their children's schools will reduce misunderstandings and inappropriate expectations and encourage parent participation, this article outlines specific methods principals can use to communicate discipline information to parents. (PGD)

Presents results of a study comparing effectiveness of TV and print in issues campaign. Contends that recall of information is inhibited by TV. (MS)