Although the complexities of the concept of audience in nonacademic settings are gradually being recognized, audience analysis continues to be viewed primarily as a cognitive, problem-solving activity. Grounded in decontextualizing research--such as protocol analysis--this approach to audience assumes that, to inform appropriate writing choices,…

Communication is crucial to a good school-community relationship. In Middle Tennessee, parents in 52 schools and 20 school systems were surveyed to determine how they received school information and how they would prefer to receive the information. Previous research suggests that schools can develop a reputation of candor and dependability through…

The philosophy, objectives, and assignments and projects of Ohio University's introductory course in organizational communication and its practicum in organizational communication are described in this paper. After presenting a brief overview of the undergraduate curriculum at the university and its relation to organizational communications, the…

This paper explores the fault-tree analysis approach to isolating failure modes within a system. Fault tree investigates potentially undesirable events and then looks for failures in sequence that would lead to their occurring. Relationships among these events are symbolized by AND or OR logic gates, AND used when single events must coexist to…

Sixty-five organizations responded to a survey designed to gather data for use in curriculum development in organizational communication. A five-item questionnaire was used to elicit information concerning (1) competencies needed for specialists in an organizational communication center or department; (2) educational background desirable for such…

A study investigated graduate student teachers' socialization experiences in order to determine how these experiences affected feelings of identification with their academic departments. Subjects, 29 graduate student teachers at a medium-sized West Coast university, were interviewed. Findings revealed that graduate student teachers were able to…

The fourth part of a bibliography on intercultural communication is, like the first three parts, intended primarily for Japanese teachers of English as a second language but is also useful for anyone interested in intercultural communication. The bibliography contains 480 citations of books, journal articles, and other sources for information…

A study examined the relationships between leadership conversation and its impact upon organizational members' levels of organizational identification and behavior. It was hypothesized (1) that effective leader conversation would be associated with higher levels of role, means, goal and overall organizational identification, and (2) that…

This publication is a resource to help independent schools attract more familites to their institutions and to increase the voluntary support by the larger community surrounding the school. The first chapter attempts to dispel misconceptions, define pertinent marketing terms, and relate their importance to independent schools. The rest of the book…

A curriculum designed for public relations students in a persuasion class at Indiana State University provided them with the theory of persuasion and then gave them the opportunity to apply the theory by doing volunteer work for a community client. The course has four objectives: (1) to provide students with entrepeneurial experience and practical…

This paper presents a study of the contrast of social and clinical perspectives on the selection and use of information by school staff, including: (1) an outline of the context and activities of the study; (2) a definition and discussion of the basic distinction between social and clinical perspectives; (3) an examination of case material…

This paper presents an overview of the emerging information resources management (IRM) concept and suggests reasons why IRM would be a useful framework for educational institutions. An introductory look at current information problems precedes a review of definitions of information and IRM in the literature, and a definition of IRM as used in this…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 16 titles deal with a variety of topics, including the following: (1) the delivery of bad news in organizations; (2) the diffusion of judicial innovations; (3) speech action in organizational socialization; (4) differential…

In a study designed to document empirically perceptions about women managers' communication skills and training needs, 101 managers (53 females and 48 males) responded to two open-ended questions: (1) From your observation and experience, what specific communication skills do women possess that might help promote their managerial effectiveness?…

To be competitive in the job market, speech communication students should have courses in technical subjects and business administration. A focused master's level speech communication education can prepare students for two career paths: public relations management (with emphasis on campaign design and corporate communication beyond the required…