The social values orientation of Canadian adolescents and pre-adolescents was analyzed to determine the effects of television choice on their values. Youth were randomly selected from ethnic and non-ethnic populations in Montreal and Windsor by percentages of subgroups listed in Statistics Canada for each city. It was assumed that ethnic and…

Since the publication in April 1979 of the Carnegie Commission's report on the future of public radio and television in the United States, the accelerating pace of technological change has become even clearer, and this study was undertaken to provide a more detailed review of new marketplace developments, examining both service and revenue…

The plans of the Kansas Public Television Board (KPTB) for development of the Kansas Television Network are detailed for the period extending from FY 1979 to FY 1983; the proposed system is designed to serve the needs of the communities by extending existing capabilities and resources, sharing common resources, and enriching the total system.…

A study of the preschool television audience in Ontario, Canada, investigated the types of programs children aged two through six years old watch; in what kinds of households preschool children view TV Ontario (TVO), the Canadian public television network; and the kind of strategies that might best capture the potential preschool market.…

Ninety-five college students participated in an investigation of the arousal and observational learning effects produced by television viewing. The subjects were assigned to one of three experimental television viewing conditions: a serious dramatic presentation with high physical and verbal violence, a comedy with high verbal conflict but no…

The objective for the National Broadcasting Company (NBC) is leadership that grows from excellence. This type of leadership requires that the network serve the diversity of the total population, present programs that develop new approaches to viewers' interests, strive for excellence in craftsmanship, program content, and management, and exercise…

This report presents the results of followup studies concerning participants' attitudes and reactions to two courses delivered during the experimental phase of the Appalachian Education Satellite Project (AESP). Graduate level teacher training was the objective of the courses, entitled Diagnostic and Prescriptive Reading Instruction and Career…

To help educational television (ETV) practitioners achieve maximum clarity, economy and purposiveness, the range of techniques of television graphics is explained. Closed-circuit and broadcast ETV are compared. The design process is discussed in terms of aspect ratio, line structure, cut off, screen size, tone scales, studio apparatus, and…

In 1972, a study was undertaken to test the reactions of media-inexperienced children in the Jamaican highlands to their first exposure to video-cassette-delivered episodes of "Sesame Street." Children were randomly selected from three different age groups: three to five-year-olds, six to eight-year-olds, and nine to eleven-year-olds.…

The Gaylord White Project, a pilot program in the use of television to promote the health and well-being of the elderly, used bi-directional cable television to deliver programs to the residents of a low-income, East Harlem housing project for the aged. For 15 months, health education and community information messages were delivered to…

This paper assesses advertising effects on children and adolescents from a social learning theory perspective, emphasizing imitative performance of vicariously reinforced consumption stimuli. The basic elements of social psychologist Albert Bandura's modeling theory are outlined. Then specific derivations from the theory are applied to the problem…

The capability of the very young child to learn selected reading skills and the effectiveness of the television medium to present such skills were investigated. Television as the facilitator of such an instructional program was viewed as appropriate because of its ability to reach so many children, especially the disadvantaged. Ninety children who…

The Federal Communications Commission requires that applicants for new broadcast licenses and for changes in existing licenses must demonstrate that they have attempted to ascertain the problems, needs, and interests of the residents of their community of license and of other areas they undertake to serve, and must propose broadcast matter…

The increasing convergence between film and television has brought about a need for an encyclopedia linking the two media. The volume covered here is devoted to the area of technology, to film and to television individually, and to the interrelationships which have developed between them. A historical framework is also provided, as is a survey of…

Two hundred twenty-six 5th and 6th graders were the subjects of this study to correlate amount of television viewing and reading scores. It was found that the average viewing time per week for girls was 28 hours and for boys 30 hours. A slight relationship was reported between reading ability and amount of leisure time spent watching television.…