The John and Mary R. Markle Foundation, chartered in 1927 to promote the advancement and diffusion of knowledge and the general good of mankind, currently conducts a program to strengthen educational use of the mass media and communications technology. The foundation's annual report begins with the president's essay on the history, philosophy, and…

For research into the usefulness of attention-gaining devices in informational films, five film versions on machine shop measuring instruments were produced. These versions were termed: basic, visual relevant, visual irrelevant, sound relevant, and sound irrelevant. Attention-gaining devices were placed at the same points in all but the basic…

A study to test the appeal, reception, and response quality in the case of programs screened at the 1st. Prix Jeunesse contest in Munich by the observation of children and juveniles (age-grouped 6 to 12, 12 to 15, and 15 and over) is described in this paper. Specific questions considered are: 1. What conditions govern appeal? 2. Are age and sex…

The purpose of this pilot study was to test the hypothesis that the mean number of correct responses to pictorial items (line drawings) would be significantly higher than the mean number of correct responses to verbal (printed word) items. The items tested were selected from the items included in a posttest administered to 33 first grade students…

After an interview procedure used with educable mentally retarded children is described, the findings of an examination of some collected interview data are reported in this study of the Computer Based Project for the Evaluation of Media for the Handicapped. An ex post facto analysis revealed a moderately high correlation between interviewer…

National samples of members of minority groups and women employed as newspersons at radio and television stations were surveyed by mail in 1973-74, as were their supervising news directors. Women's salaries were somewhat lower than those of minorities, with minority newswomen being paid less than minority newsmen. Few of either group expresed…

Groups of boys and girls at two summer day camps in 1970 were interviewed on the manner in which they viewed television, thought about it, and talked about it among themselves. The areas explored were: (1) the types of programs which they reported liking or disliking, (2) the types of programs which they felt informed them, (3) their attitudes…

This bibliography provides a classified arrangement of a representative cross-section of the literature in the area of research in instructional media. Nearly 3,500 references are included in such fields as computer-assisted instruction, films, individualized instruction, instructional technology, management of information, mass media, media…

A 2-DAY CONFERENCE WAS HELD AT THE SCHOOL OF LIBRARY SCIENCE, COLUMBIA UNIVERSITY, TO ASSESS THE STATUS OF THE USE OF PRINTED AND AUDIOVISUAL MATERIALS FOR INSTRUCTION, TO ANALYZE STUDIES AND PRACTICE, AND TO STIMULATE THE INTEREST AND PARTICIPATION OF SPECIALISTS IN THE INSTRUCTIONAL MATERIALS AREA. THE FIRST STEP TAKEN WAS TO EXAMINE THE…

Addresses the relevance of cognitive research in memory processes and auditory information processing for the resolution of policy issues concerning the regulation of popular music. Offers several assumptions regarding music listening, and suggests appropriate research methods for resolving questions surrounding music listening and regulation.…

Examines college (introductory level) biology textbooks commonly used since 1950. Reports trends in new textbooks including length, graphics and content. Makes projections of future trends. Identifies major issues facing colleges related to biology textbook users. (CW)

Reports results of the impact of various language structures, such as transactive and nontransactive clauses, on readers' understanding of events depicted in newspapers. (PD)

Evaluates relevance of existing instructional research on computer-assisted instruction, programed instruction, instructional video, and instructional television to the study of interactive video; describes several assumptions about interactive video use which require validation and study; and proposes a propositional framework to guide the…

Reports studies dealing with (1) how unpleasant news is handled in East Germany, (2) whether Nixon was cheated in the l960 election, (3) the Greek-American press, (4) violence in music videos, (5) women in public television, (6) the class action suit as public relations, and (7) the problem of trespass for photojournalists. (FL)

Shows that the initial question in cases of official interference with or public challenges to the decisions of student editors of publications in state-supported schools is whether the editors were performing their editorial functions or their custodial functions. (FL)