A study examined the effects of visual-verbal redundancy and recaps on learning from television news. Two factors were used: redundancy between the visual and audio channels, and the presence or absence of a recap. Manipulation of these factors created four conditions: (1) redundant pictures and words plus recap, (2) redundant pictures and words…

Suburban middle class American situation comedies of the 1950s and 1960s idealized the postwar family ensemble with its unproblematic achievement of quality family life. The homemaker as portrayed in these sitcoms was positioned at the center of the postwar consumer economy by the consumer product industry, which built its economy on defining the…

An evaluative research study was undertaken to provide the South African broadcasting industry with information on the feasibility of using video mass media approaches for public education on the Acquired Immune Deficiency Syndrome (AIDS). Specifically, the research was designed to determine public knowledge of and attitudes toward AIDS and shifts…

This paper outlines the predominant aesthetics of American public television's contributors and viewers. These aesthetic perspectives are elaborated in relation to specific historic, institutional, and political trends in American society. The paper traces public television usage and support as the product of confusing and sometimes contradictory…

This paper reviews the post-1975 research on the capacities, logistics, and costs of the various delivery technologies used in educational television, and details case studies of television-centered operations, particularly in relationship to adult learners. The paper begins with a section on general definitions and the capacities of various…

Noting that the use of captions in television newscasts has grown from simple labeling of newsmakers to more complicated titling of graphics and enumerating important points in a script, a study examined the extent to which captioning assisted viewers in learning from different types of television news stories. Subjects, 100 undergraduate…

Research on audience response to television suggests that viewers are actively involved, apply identifiable and consistent evaluative criteria, and have distinct ideas about the role of the medium in their lives. In light of this research, a study focused on 264 randomly selected sixth through tenth grade students in a Tennessee school system to…

This overview of Japanese research on educational television and media education from the mid-1970s through 1985 begins by presenting a brief history of educational broadcasting and recent trends in broadcasting and related research in Japan. The following areas are reviewed: (1) research using program analysis; (2) research using test production…

Eight established methodologies were evaluated and compared in this preliminary study, which was conducted to resolve methodological questions and problems and develop an adequate approach for the collection of valid, generalizable data for an extensive study of family use of television. The study focused on four variables: which family members…

A formative evaluation was conducted of the instructional television program "Daddy's Girl" from "On the Level," a series of 12 lessons designed to aid secondary school students in dealing with personal and social growth. Designed to teach that adolescents usually have to work out new relationships with their parents and that…

A formative evaluation was conducted of the instructional television program "What Next?" from the Career Aspirations unit of "On the Level," a series of 12 lessons designed to aid secondary school students in dealing with personal and social growth. A total of 127 students in 8 Chicago public school classes viewed the program.…

Interviews were conducted with 184 sixth, seventh, and eighth grade students to determine patterns of pastime activities that stand as alternatives to television viewing. In the first portion of the 35-minute interview, respondents were presented with a current daily television listing and asked to indicate which programs they normally watched. To…

Emphasizing the influence of television on children, this pamphlet explores some of the major criticisms of television and discusses ways parents can help their children get the most out of television. It is argued that the major problem with television is the amount of time that it steals from our lives, time that could be spent in developing…

This report supports amending the proposed Federal Trade Commission (FTC) Rule on Over-the Counter (OTC) Drug Advertising to insure better protection for children, illiterate populations, the deaf and the blind, from advertising on the air-waves. Several points are addressed: (1) the difficulties of combining the rule making schedules of the Food…

In this study of children's television viewing, 105 junior-high-school students reported the television programs they watched, the amount of time they spent each day watching television, and their reasons for watching television. The following results are reported: sixth graders watch more television than do seventh or eighth graders; sixth-grade…