Article examined the requirements a school would need to fulfill in order to produce their own TV programming. (RK)

Describes how television in Norway provides reading experiences for viewers on many levels. (RB)

SUN, the State University of Nebraska, is America's most ambitious effort to exploit educational television's ability to distribute college-level materials broadly, quickly, and cheaply in order to serve those who cannot or will not go to the traditional places of learning. (Author)

A look at the qualities of television that directly affects early childhood development with a discussion of current TV programes and how they can serve as a positive force for child play. (HB)

A discussion of an exploratory study and tests made to determine the ability of children to recognize misleading advertising claims on TV. (Author)

Three studies were conducted to replicate and extend research on advertisements for children on Saturday morning television, and during children's programs at other times. Resarch focused on amount and frequency of advertisements, as well as the types of products advertised. Study 1 concerned the Saturday morning time period, when children…

A study compared local and non-local coverage across three market sizes in two states (Michigan and Oregon) and examined the extent to which the use of news gathering technologies differed across market size. The study was a replication and extension of a 13-year old study by William C. Adams and explored the possible impact of technological…

This paper analyzes the state of competition in the pay cable industry. The analysis conceptualizes competition in pay cable and discusses the current structure of the pay cable industry and the competition for subscribers and programming. The competition for audiences that pay cable faces from both pay-per-view services and the video cassette…

This paper argues that the United States television industry is in a transitional period between the dominance of an advertiser-supported system and an advertiser-subscription system, and that a "dual revenue stream" system of subscription and advertising will eventually relegate the advertiser-only support system to a secondary role.…

Five years ago, the TI-IN Network launched the first private long-distance interactive television network. Via satellite, it now beams live televised interactive courses taught by master teachers to thousands of high school students scattered across 29 states. Begun as a public and private joint venture with the Education Service Center Region 20…

This study investigated the effects of background television on cognitive performance as it applies to reading comprehension and memory using G. B. Armstrong and B. S. Greenberg's (1990) model. Subjects, 95 undergraduates from lower-level communication courses, completed a cued-recall test of the content of an expository prose passage read under…

This course is divided into seven units, each focusing on a particular aspect of television. The unit topics and some of the subtopics included are: (1) television and the American viewer; (2) the television industry (the networks, the role of the Federal Communications Commission, public television, and the business of television); (3) programs…

With Coca-Cola's selection of a digital, computer-constructed "spokesthing" named Max Headroom, came a dramatic shift toward a reliance on high technology to deliver the advertising message. Headroom was developed in Britain, and made his debut on the Home Box Office television network in 1985. Coca-Cola then bought the rights to…