The report describes procedures for teaching and administering a one-week course in publicity in a Principals of Marketing course at the University of Wisconsin-Stout. Emphasis is on helping college students develop communication skills. A major objective is to help students be aware of the public's general lack of understanding of the free…

In a study of turnover in a midwest trucking firm, the files of 199 terminated drivers were used in a statistical analysis of 19 variables that might have been correlated to length of service. A series of interviews with drivers and key management personnel supplemented the statistical data. It was found that previously identified biographical…

This summary report of the annual conference includes statements of delegate concerns prepared for the planning committee, presentations by three resource delegates on the promotion of educational technology at different levels, and reports from seven study committees. Lucy Ainsley discussed promotion strategies at the district level, K-12; Wesley…

A study was conducted to determine the perceptions of staff members in the psychiatric treatment division of a residential mental health center regarding the internal communication situation among division employees. The study, which combined organizational communication and basic communication research perspectives, was based both on an…

Issues in assisting state and local education agencies to implement the Title I Evaluation and Reporting System were discussed in the context of responses from a structured interview of staff members from the Title I Technical Assistance Center (Northwest Regional Educational Laboratory) responsible for Regions VIII, IX, and X--encompassing 14…

This paper explores the relationship between communication style and organizational effectiveness. The first section of the paper reviews eight empirical studies that illustrate the importance of communication style in organizational effectiveness. The second section of the paper discusses management functions and particular communication styles…

This is a second report of a study of the use of scientific and technical information in industrial and nonprofit settings. It focuses on mapping the information-communication behavior of the engineering division of the Southwest Research Institute. Data include questionnaires, library records, travel records, telephone records, and contractual…

New management structures are needed in universities to promote better relationships with industry. There are great potential benefits to the institution, but good management and organizational communication are key elements in an effective and productive relationship. (MSE)

Relevant court cases suggest that administrators develop communication regulatory policies that restrict use of the school as a communications forum by both inside and outside interest groups. (CJH)

Principals can influence teachers and instructional behavior by working through linkage mechanisms within the organizational structure of the school. Two types of linkages are identified: bureaucratic and cultural. Principals have access to linkages of both kinds; using linkages effectively, they can generate a common purpose in their schools. (MD)

During a faculty strike at York University (Ontario), two telephone surveys were undertaken to assess its academic and economic impact on students. The first survey, taken during the fifth and sixth weeks of the strike, used a survey instrument that reflected issues raised in student focus groups. The second survey was undertaken five months after…

Despite the administrative leadership that most principals receive in university courses, their most useful learning occurs once they are on the job. The new knowledge--much of it the result of trial and error--is gained in relative isolation. This second edition provides ideas, approaches, strategies, resources, tools, techniques, and reflective…

Discusses the changing job requirements and educational needs of future communication specialists and presents a model curriculum from Behrend College of the Pennsylvania State University at Erie. (PD)

The goal of the future financial manager should be to educate college personnel to the level necessary to make balanced decisions. The challenge is to maintain the current operable systems and develop new approaches to maximize scarce resources through effective communication. (RC)

College language department heads are encouraged to become proactive in responding to change in higher education by: undertaking departmental planning; ensuring good teaching; emphasizing collegiality; thinking creatively; becoming part of any college restructuring process; identifying allies on campus; staying informed about institutional…