A study tested the utility of the viewing intention application of the transfer discrepancy model--a model attempting not only to identify the key program attributes that alter beliefs, but also to identify those that transfer this belief change into changes in viewer behavior. To promote cross-population examination, the study focused on network…

Cable television illustrates the problems that can arise in exploiting a promising new technology to meet social needs. Cable operators' marketing procedures have emphasized improvement of the quality of reception from local broadcasting stations, increased programming choice by introduction of distant signals, and introduction of special pay…

This article presents a list of 16 topics which can form the backbone of a curriculum for a college level course in the use of instructional television (ITV). They were selected from a unit of ITV which is part of an educational course taught in the College of Education of the University of Texas at Austin. (Author)

This paper presents the results of analyses of viewing and listening rates observed in 1974, 1976, and 1977 surveys of student use of Open University broadcasting in conjunction with data regarding transmission times and number of television or radio programs per course. In this analysis, nine different transmission time categories are identified,…

Implications of the 1976 General Revision of the Copyright Act for the retransmission of television programs by cable systems are investigated. Discussion of the history and shortcomings of the compulsory licensing provisions for distant signal importation includes a description of the cable provisions of the bill, along with the judicial,…

The findings of six studies based on in-home observations of children's television viewing behavior as recorded by mothers, fathers, or other adults caring for the child are summarized and compared. The object of this research method is to determine child interest in the programs, the variability of interest within programs, the amount of series…

This paper discusses three aspects of telecommunication programming delivery--instructional television fixed services, subsidiary communication authority, and cable television--and applies these systems to Virginia's requirements, pointing out their future potential in the Commonwealth. The potential oF network interconnection is also discussed…

A NEW METHOD FOR EDUCATIONAL TELEVISION UTILIZES TWO CAMERAS AND ONE CREW MEMBER. A STUDIO-TYPE CAMERA, EQUIPPED WITH AN ELECTRONIC VIEWFINDER, FOCUS KNOB, FLEXIBLE THREE-CASTOR DOLLY, AND ZOOM LENS, FOLLOWS THE INSTRUCTOR AND COVERS HIS ACTIONS AND DEMONSTRATIONS. A SECOND CAMERA IS FIXED AND UNATTENDED. IT IS A SMALL INDUSTRIAL TYPE CAMERA…

RESEARCH FINDINGS DERIVED FROM CLASSROOM COURSES OFFERED BY EDUCATIONAL INSTITUTIONS WERE REVIEWED. THE COURSES CONSTITUTED ONLY A SMALL PART OF THE FIELD RECOGNIZED AS EDUCATIONAL TELEVISION. PUBLIC RELATIONS PROGRAMS OR COMMERCIALLY SPONSORED PROGRAMS WERE NOT CONSIDERED. STUDIES REVEALED THAT TELEVISION STUDENTS HAVE DONE WITH TELEVISION, IT…

AUDIOVISUAL PROGRAMS AND GUIDELINES FOR TEACHER EDUCATION WERE DEVELOPED AND TESTED. THE SAMPLES WERE RANDOMLY SELECTED FROM TEACHERS AND PUPILS AND ASSIGNED FOR RADIO AND TELEVISION INSTRUCTION TO EITHER THE CONTROL GROUP OR ONE OF 15 EXPERIMENTAL GROUPS. THE DATA WERE COLLECTED FROM QUESTIONNAIRES AND OBJECTIVE SUBJECT MATTER TESTS. ANALYSES OF…

Precipitated by questions of using Q methodology in television market segmentation and of the replicability of such research, this paper reports on both a reexamination of 1968 research by Joseph M. Foley and an attempt to replicate Foley's study. By undertaking a reanalysis of the Foley data, the question of replication in Q method is addressed.…

This study was conducted in order to assess the link between exposure to television advertising for snack foods and children's actual snack choices. One hundred and forty 5-to 8-year-old low income children attending summer camp were randomly divided into two experimental groups each of which contained equal numbers of younger and older children.…

The effect of various kinds of commercials on children's actual food consumption are examined in this study. Forty-eight 4-year-old children (mean age, 4.65 years), and forty-eight 9-year-old children (mean age, 9.78 years) comprised the sample. In both age groups there was an equal number of boys and girls. The variable investigated was type of…

Studies investigating selected aspects of children's television viewing are described and the findings are used as the basis of a theoretical formulation in which young children's television viewing is seen as a transactional process similar to other normal information processing activities. According to this formulation, the child's motivation to…

TO ACHIEVE BETTER INTEGRATION BETWEEN THEORY AND PRACTICE IN TEACHER TRAINING IT IS NECESSARY TO STUDY IN DETAIL THE EFFECT OF THE USE OF CLOSED CIRCUIT TELEVISION (CCTV). BECAUSE IT CAN CONCENTRATE AND STORE KEY POINTS IN A TREATMENT SEQUENCE, CCTV IS PARTICULARLY HELPFUL IN EDUCATIONAL SITUATIONS THAT INVOLVE LONG SEQUENCES OF INSTRUCTION OVER…