The anthropologist's role in using cable television as a tool of applied anthropology in a new town was examined. The project's purpose was to give a group of people a new usage for a communications medium. (Author/NQ)

Reports on a study that indicated that the order in which news stories are presented during television newscasts may not be a crucial factor with respect to viewer retention and interest. (GW)

Discusses direct government broadcasting as a solution to the problem of diversity in broadcasting and a remedy for the lack of information in the media about how government operates. (JMF)

Discusses a study designed to explore children's television viewing patterns and their perceptions of the media, and offers an evaluation of television's impact on the young child's lifestyle. (MH)

Suggests that from 1972-1974 there was little change in the representation of women as authorative voice-overs or as on-screen experts in television commercials without voice-overs. (MH)

Describes the advent of "telecourses" that enable students to earn college credits off campus by watching television. (Author/RK)

Findings of a survey to compare the viewing patterns of commercial and public TV audiences are presented for a sample of 208 households in Pennsylvania. Education and income characteristics are compared, as well as weekly viewing by age and type of household (those who watch PTV and those who do not). (RAO)

Classifies humor as hostile, nonhostile, sexual hostile, and sexual nonhostile. During one week of prime time television, males were portrayed as victims of hostile humor more often than were females. The frequency analysis of humorous disparagement does not reveal discrimination against either sex. Hostile humor was found to be more common than…

Examines the television nonviewing audience in an effort to characterize them as a meaningful population subgroup but concludes that as a group they are socially insignificant. (MH)

Results of a study of the relationship of public interest television programming to media concentration and station economic prosperity indicate that, to some limited extent, public interest programming is related to the economic success of the broadcast station. (GW)

Relates two proposed attributes of both television shows and commercials--content and style--to television commercial performance. (KS)

Indicates that a series of television programs succeeded in improving public attitudes toward mental retardation and retarded people. (KS)

Although the coverage that the press gave of the Surgeon General's report on television and social behavior was confused and indefinite, few papers ran follow-up stories that might have explained the ambiguity. (KS)

Half of the respondents to this survey felt that television newspeople have too much power; Republicans and conservatives were more critical than others. (KS)