A look at the accumulation of generalizations about evaluation of instructional television and what information can be expected from those evaluations currently being carried out. (HB)

Reports that Connecticut's daily newspapers demonstrated a significantly higher utilization of local and regional wire services in 1967 than in 1976, and that there was a significantly higher utilization of wire service than of staff originated copy regardless of year. (GW)

The extent of the cognitive equivalence between a picture and the depicted object is the result of an interaction between the picture and the observer. The observer's reaction is largely determined by his pictorial sophistication and cultural background. (Author/STS)

Demonstrates that canonical correlation is superior to other multivariate methods for analyzing the relationships between two variable sets in mass communication investigations. (GW)

Surveys the media habits of 275 homemakers; implications for marketing strategies are outlined. (KS)

Reviews mass communications researchers' findings that are applicable to press control and presents a theoretical model based on these findings. (KS)

Content analysis of 12 metropolitan newspapers revealed a great similarity in reporting; coverage focused on what the candidate was, rather than on what he or she said. (KS)

While far short of the total percentage of the population, the percentage of blacks employed compares favorably with national figures. (KS)

Summarizes the results of content analyses of six journalism periodicals appearing during 1955, 1965, and 1975. (KS)

Discusses the assumptions that ground radical, liberal, and socialist feminist theoretical frameworks, and reviews feminist media research. Argues that liberal feminism speaks only to White, heterosexual, middle and upper class women and is incapable of addressing most women's concerns. Concludes that socialist feminism offers the greatest…

Supports the hypothesis that exposure to nonmediated information that conflicts with information gained from a media source would cause an increase in media skepticism. Suggests that media skepticism may be a useful construct for future research in communication processes and effects. (NKA)

Reviews U.S. court decisions on cases in which a child or young adult was the victim of violence that was said to have been induced by the media. Suggests that the courts have generally hesitated to hold media organizations accountable for inciting the violent acts of individuals. (NKA)

Offers the case of Lee Iacocca as a study of the print media's role in the creation of popular heroes. Focuses on patterns that present action and actors as heroic. (SR)

Surveys the relationship between historical inquiry and mass communication research. Argues that historically grounded inquiries into mass communications have focused on three areas: apparatus-centered criticism, social history, and textual interpretation. Contends that challenges from inside and outside the discipline have encouraged historians…

Critiques different historical conceptions of mass communication research. Argues that the different conceptions of the history of mass communication research, and of the hypodermic model (viewing the media as an all-powerful and direct influence on society), influence the theoretical and methodological choices made by mass media scholars. (MM)