Suggestions for using educational television to deal with the major problems conronting the world community today. (LS)

A statewide concentrated literacy campaign using Operation Alphabet telecasts was launched in Florida in 1963. This article relates the history of the campaign, describes Operation Alphabet, and evaluates some of the instructional procedures used. (PT)

Some insights into the responsibilities facing the leader of an adult discussion group organized around an educational television series. (LS)

Found that sixth- and eighth-grade children (1) predicted a greater proportion of positive outcomes for television entertainment events than for television news events and (2) rated news events as more likely to happen in everyday life than entertainment events. Concluded that children can discriminate between the two facets of television reality.…

Projecting data from this content analysis, the authors concluded that viewers who watch one hour of prime-time programing each evening throughout the year would see over 2,700 irregular driving acts; over 250 acts in which people are endangered; 80 auto-caused deaths and injuries; and only 15 cases of seat-belt usage. (PD)

Describes a technique for analyzing local television newscasts that uses weighted categories of news content and an audience survey. Reports the results of a study that used the technique. (FL)

Presents interview with Sergei P. Kapitza, scholar in physics and a popularizer of science through television, who discusses his television program noting objectives, topics, and format of program, participation of viewers, influences of space age, and family viewing. A description of a participation science program "What? Where? When?"…

Found that viewers who were cued to pay particular attention to the following evening's network news were able to recall significantly more news items and in more detail than viewers who were not, but neither group as a whole recalled more than 25 percent of the stories. (PD)

Defines "Videotex," explains how it is used in Great Britain, and outlines its advantages and disadvantages for journalists. (FL)

This article provides a systematic review of three innovative educational technologies (IETs): two-way TV, the educational telephone network, and computer-assisted instruction. Reviews the instructional limitations of IETs, teaching activities, sources of content, methods of evaluation, and other types of IETs. (CT)

Reveals that political advertisements in newspapers covered more issues than did their counterparts in either radio or television in the 1978 gubernatorial campaign in Alabama. (FL)