Details a study of advertising appearing on United States and Canadian television. Findings suggest that the traditional economic defense of advertising as a source of information for the consumer is a weak one. (FL)

Analyzes "ABC Evening News" coverage of the 1972 presidential campaign with a rhetorical analytic technique and a computerized text analysis technique. Compares results and considers three possibilities: (1) the role of technique in research results; (2) different aspects of a phenomenon; and (3) the degree of confidence of results. (JMF)

Examines the television networks' new bargaining strategy of network bidding for feature films before their theatrical release. Contrasts the markets for regularly scheduled programing and theatrical movies to show that the change in strategy is a logical extension of the networks' tightly controlled market for regular series programing. (JMF)

Contrasts the development of daytime serial dramas on television with prime time series in terms of production costs, content, and format. (JMF)

Discusses the subjective meaning of television news watching in terms of five factors: surveillance-reassurance, cognitive orientation, dissatisfactions, affective orientation, and diversion. (JMF)

Describes the activities of the WGBH Caption Center in Boston as captions are prepared for the news and other television programs for the deaf. (CMV)

Films, television programs, and even television commercials tend to distort, romanticize, and stereotype the values, concerns, and life-styles of ethnic minorities. (Author/EB)

Notes that the proposed regulation of children's television advertising may eliminate competition, increase consumer costs, and result in poorer programing. (RL)

Prime-time television dramas were analyzed to isolate counter-stereotypical sex-role portrayals, and children were surveyed to determine the impact of these portrayals on sex-role perceptions. The appeal of male and female television characters as role models was also tested. (LS)

Examines the portrayal of family relationships in domestic comedy television programs. Selects eight popular programs for view by subjects who then evaluate each television family with scales drawn from family theory. Reveals a model in which children construct a relatively hostile relational environment and parents exert a compensatory effect,…

Provides an overall view of the present state of educational broadcasting in Greece, discusses the main reasons that hinder its development, and proposes solutions for improvement. Government control and the direct imitation of foreign broadcasting programming are cited as two main problems that need to be overcome. (Author/LRW)

Looks at the ways in which the relationship between women and work was characterized during the late 1940s in "Woman Speaks," a combination newsreel/television show in Chicago. Expands upon the work of other historians and critics who have examined the representations of gender in early television marketing ploys and variety/situation…

Examines whether errors in memory (specifically source confusions) contribute to the link between television viewing and social reality judgments. Finds that a manipulation of the visual similarity of the news and fictional programming affected subjects' tendency to make source confusions. (RS)

Examined the cultural basis and relevance of "Zhima Jie," a Chinese adaptation of "Sesame Street." Found that most of 3- to 6-year-olds in the sample desired books and learning materials, with disadvantaged children more likely than more advantaged children to desire books and learning materials. Older children showed a greater…