One major challenge for intervention regarding alcohol is to target children with age-appropriate strategies while predictive risk and protective factors are still forming. Most intervention research has focused on children of preadolescent or adolescent ages, but recent work suggests that interventions may be most effective with children prior to…

A research project to evaluate materials for teacher education is described that reviews the development of evaluation tools, provides new measures, and applies the new measures to current visual materials. It is expected that as the study continues, it will reveal several explicit and implicit ideological stereotypes and assumptions about beliefs…

An examination of five muckraking magazines--"Collier's,""Cosmopolitan,""McClure's,""Everybody's," and the "Arena"--reveals that while addressing many other social ills, muckraking journalists failed to take a strong stand against one of the most glaring evils of their day--the lynching of blacks.…

Intended as a working document for communications professionals and as reference material for planning administrators, the study compared comic books and fotonovelas, and analyzed their use in health and nutrition, family planning, agriculture, and literacy programs in developing nations. Most of the somewhat limited efforts to use comics and…

The seventh in a series and the third annual update, this annotated bibliography provides an overview of the literature entered in the ERIC database in 1987 on computer use in elementary and secondary education, adult education, and special education. The first of four sections provides a list of overview documents on computer assisted…

Noting that humans are educated more by than about the mass media, this paper argues that modern society has produced an informal (mediated) ethics curriculum which may be more powerful than the formal (institutionally educational) curriculum developed by academics and administrators. It first examines the informal curriculum, listing statistics…

This volume is divided into full formal paper manuscripts and 200-word abstracts of presentations that were made without submitting formal papers. The 73 papers presented in full represent recent research and applications in the field of computer-based instruction. They are organized into 13 sections by special interest group: (1) Computer-Based…

The goals of instructional technology in Japan are enumerated, and significant aspects of the field are presented as follows: (1) an overview of the environment for instructional technology is given in terms of academic societies and professional associations, academic and popular journals and magazines, diffusion of media and budget, and recent…

Recent advertising research has suggested that to gain initial entry into and retain continual success with a targeted audience of consumers, it is wise to mirror the attitudes and desires of those consumers. This has proven effective in the United States, where companies such as Chevrolet, Levi Strauss, and Coca-Cola have successfully catered to…

This report describes the development of a long-range plan by the Texas State Board of Education for the educational use of technology in Texas schools. The first of four sections of the paper reviews selected research on the effectiveness of technology in grades K-12. The topics addressed are basic skills acquisition; higher-order skills…

Questionnaires completed by 607 middle school and high school students provided data about the learning of selected advertising-related cognitions among adolescents and on the short-term effect of these cognitions and other communication variables on adolescent consumption behavior. Among the findings were the following: susceptibility to…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 58 titles deal with a variety of topics, including the following: value, attitude, and behavior change initiated by interpersonal and mass media; television and the school; bridal magazines from 1967 to 1977; interpersonal…

PROCEEDINGS FROM THE 1966 SYMPOSIUM ON RESEARCH AND UTILIZATION OF EDUCATIONAL MEDIA FOR TEACHING THE DEAF INCLUDE KEYNOTE ADDRESSES AND DISCUSSION PAPERS. A SUMMARY OF THE CONFERENCE'S ACTIVITIES AND PURPOSES IS FOLLOWED BY ROBERT HEINICH'S EXPLANATION OF "APPLICATION OF SYSTEMS CONCEPTS TO INSTRUCTION." DISCUSSION PAPERS ON INSTRUCTIONAL…

The Federal Communications Commission in 1938 set aside AM radio assignments for future educational stations. In the 1960's it made additional assignments for education: long-range FM radio, multiplex sub-carrier channels; and UHF, VHF, and Instructional Television Fixed Service channels for statewide ETV broadcast service. Such networks aid the…

The aim of the conference on University Applications of Satellite/Cable Technology was to stimulate discussion among universities, industry, and government on the possibilities of satellite and cable technology in the future. Twenty-six presentations were made covering the following topics: the current status of satellite/cable technology; the…