AN INVESTIGATION WAS MADE OF THE RELATIVE EFFECTIVENESS OF THREE FEEDBACK TECHNIQUES IN TELEVISION TEACHING--"MICROPHONE FEEDBACK,""VICARIOUS FEEDBACK," AND "ELECTRICAL SIGNAL FEEDBACK." THE TECHNIQUES WERE STUDIED IN TERMS OF THEIR RELATIVE EFFECTS ON LEARNING, RETENTION, AND ATTITUDE TOWARD TELEVISED INSTRUCTION.…

A SERIES OF EXPERIMENTS WAS CONDUCTED TO TEST THE EFFECTIVENESS OF TELEVISED INSTRUCTION. THIS STUDY, THE FOURTH IN A SERIES, ILLUSTRATED THE DUAL USE OF STUDENT RESPONSE TO TEST PROGRAMING ADEQUACY AND TO ENHANCE LEARNING EFFECTIVENESS. PART 1 OF THE REPORT DISCUSSED TWO VARIABLES WHICH WERE INTRODUCED INTO EXPERIMENTAL VERSIONS OF LESSONS IN AN…

THIS REPORT IS A TRANSCRIPT OF PROCEEDINGS OF A PLANNING CONFERENCE HELD AT BOULDER, COLORADO IN SEPTEMBER 1958 FOR THE PURPOSE OF DESIGNING A LARGER CONFERENCE IN APRIL 1960. SPECIFICALLY THIS WOULD DEAL WITH MORE EFFECTIVE UTILIZATION OF TELEVISION, RADIO, MOTION PICTURES AND RELATED MEDIA FOR EDUCATIONAL PURPOSES IN THE MOUNTAIN PLAINS STATES…

FOURTEEN SETS OF EDUCATIONAL TV UTILIZATION GUIDE SHEETS WERE PREPARED AS TEACHER AIDS. THESE SHEETS COVER SUCH AREAS AS SYNOPSIS OF SUBJECT, SUGGESTED PREPARATION (PRETELECAST), KEY WORDS, WHAT PUPILS SHOULD LOOK AND LISTEN FOR, SUGGESTED FOLLOWUP ACTIVITIES, SUGGESTED RELATED ACTIVITIES, SUGGESTED EVALUATION, AND SUGGESTED RELATED MATERIALS.…

MACLENVAN AND REID ABSTRACTED THE EXPERIMENTAL LITERATURE PERTAINING TO INSTRUCTIONAL FILM RESEARCH SINCE 1950. HISTORICAL AND DESCRIPTIVE STUDIES, SURVEYS, SURVEYS OF RESEARCH, AND OTHER NONEXPERIMENTAL REPORTS ARE OMITTED. EACH ABSTRACT INCLUDES THE NUMBER AND DESCRIPTION OF SUBJECTS, CRITERION INSTRUMENTS, RELIABILITY AND VALIDITY DATA, AND…

THE EXPERIMENTAL LITERATURE PERTAINING TO INSTRUCTIONAL FILM RESEARCH SINCE 1950 HAS BEEN ABSTRACTED. THE ABSTRACTS ARE PRESENTED IN TWO VOLUMES. THIS IS VOLUME TWO. (SEE ED 003 805 FOR VOLUME ONE.) (JC)

Evidence in recent years has linked a heavy dependence on television news with lower levels of knowledge about various aspects of the political system and negative evaluations of that system (political malaise). Three different sources of data on audience dependence on television news were used (1) to examine more closely the shift toward…

The characteristics of 69 award-winning television commercials from 1948 through 1958 were compared to those of 58 award-winning commercials from 1976 and 1977. The examined characteristics were type of storyline used, selling strategies, use of humor, live action versus animation, production techniques, and the depiction of blacks, women,…

A study compared the relative effects and functions of a live versus a televised presentation of a political message. Specifically, the study examined whether (1) the audience for a live political speech differed from the audience for a similar televised speech, (2) a live political speech produced more positive attitude change regarding the…

This research is concerned with the impact of television in an area where the majority of native adults originally had a limited understanding of the language or conventions of the medium. The survey analyzed is the second measurement of a "time series" research design. Responses to an open ended questionnaire are compared to responses of an…

This paper discusses effective parenting and how television can be used to stimulate communication between parent and child. Research on viewing habits, and social statistics on teenage pregnancy and drug and alcohol use provide a background for examining parent-child communication and lead into a discussion of Kohlberg's theories of moral…

This paper contains partial data from an investigation of adults and television conducted for the Canadian Royal Commission on Violence in the Communications Industry. The first section of the paper offers a discussion of the viewing behaviors of adult Canadians derived from interview data, while the second section examines the "mean world…

The discussion in this paper is based on three conclusions drawn from a professional lifetime in the media: that limited to a choice from among information, persuasion, or entertainment, the purpose of the mass media is entertainment; that given a choice between technology and content, technology such as cable TV predominates; and that faced with…

This study explores differences among black adults in their attitudes and behavior towards television and the social processes which determine these differences. A recursive structural equation model was employed to interpret patterns of direct and indirect effects among a set of variables representing demographic and socioeconomic…

This study investigated what changes in the television-personality and presidential images of the candidates would occur among first-time young voters due to the first presidential debate. Subjects, 116 18- or 19-year-old students at Purdue University, completed semantic differential forms, before and after the debate, which rated the concepts of…