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Corporation for Public Broadcasting, Washington, DC. Office of Communication Research. – 1977
This report, one of two investigations into the use of public television and radio requested by the Corporation for Public Broadcasting and prepared by their Office of Communication Research, provides an analysis and comparison of five selected public affairs programs. These programs include "The MacNeil/Lehrer Report,""USA: People…
Descriptors: Audiences, Demography, Media Research, Participant Characteristics
Ball, John E. D. – 1976
A satellite system to interconnect the Public Broadcasting Service (PBS) and 165 public television stations (PTV) is planned to replace the present terrestrial system. Stations are located on and outside of the United States mainland. Advantages offered by satellite are: (1) equal cost of program originations from points close to and remote from…
Descriptors: Broadcast Reception Equipment, Communications, Communications Satellites, Programing (Broadcast)
Peer reviewedCain, John – Studies in Adult Education, 1976
Characteristics of broadcast educational television for adult audiences are discussed in terms of: style in television, television grammar, and course and resource-type programs. The current British Broadcasting Company (BBC) Adult Literacy Project and the television program "On the Move" are used as examples. (LH)
Descriptors: Adult Education, Adult Programs, Educational Television, Foreign Countries
Peer reviewedCook, Thomas D.; Conner, Ross F. – Journal of Communication, 1976
Evaluates seven studies concerned with the influence of Sesame Street on the development of learning skills in preschool children and provides a balance sheet of achievements, limitations and unanswered questions. (MH)
Descriptors: Educational Assessment, Educational Television, Literature Reviews, Preschool Children
Peer reviewedRyan, Michael – Journal of Applied Communication Research, 1975
Editor, Journal of Applied Communication Research, Drawer NJ, Mississippi State, MS 39762. Subscription Rates: $4.00, individuals; $6.00, libraries and institutions.
Descriptors: Broadcast Industry, Credibility, Films, Mass Media
Peer reviewedde Bock, Harold – Journalism Quarterly, 1978
Reports that, for Dutch viewers, the televised debates between Gerald Ford and Jimmy Carter helped develop a presidential preference, regardless of the viewers' own political orientations, and that the debates may have benefited Carter. (GW)
Descriptors: Attitude Change, Debate, Foreign Countries, Persuasive Discourse
Peer reviewedGutman, Jonathan – Journal of Broadcasting, 1978
Investigates the role of television in the satisfaction of various psychological needs in the viewer. Through the Q-sort method and subsequent factor analysis, six viewer typologies are identified. (JVP)
Descriptors: Content Analysis, Data Collection, Need Gratification, Psychological Needs
Peer reviewedSmith, R. Jeffrey – Science, 1979
A pilot is being prepared for a 30-minute weekly program. The style of the program will borrow from both "60 Minutes" and "Nova", and will offer four segments on topical issues of science in each program. (BB)
Descriptors: Broadcast Television, Mass Media, News Media, Programing (Broadcast)
Peer reviewedGrandi, Roberto – Journal of Communication, 1978
Presents an overview of the history and trends of the broadcasting industry in Western Europe during the 1970s, particulary national television, cable, and radio. Briefly outlines the growing conflict between centralization and decentralization and the effects of foreign influences. (JMF)
Descriptors: Broadcast Industry, Cable Television, Foreign Countries, Futures (of Society)
Peer reviewedEngland, David – English Journal, 1978
Suggests how high school English teachers can monitor, evaluate, direct, and expand the viewing experiences of their students. (DD)
Descriptors: Commercial Television, Critical Thinking, English Instruction, Evaluation Criteria
Peer reviewedPingree, Suzanne – Psychology of Women Quarterly, 1978
To test the hypothesis that television content can teach sex-typed attitudes, this study presented third and eighth graders with television commercials showing either traditional or nontraditional women. Crossing this manipulation, the children's perceptions of the reality of the commercials were altered with instructions. (Author)
Descriptors: Childhood Attitudes, Children, Research Projects, Sex Role
Peer reviewedKressley, Konrad – Communication Research--An International Quarterly, 1978
Attempts to gauge the volume and contents of a television program exchange between the Eurovision and Intervision TV networks linking Western and Eastern European nations. (MH)
Descriptors: Global Approach, Networks, Non Western Civilization, Programing (Broadcast)
Peer reviewedCampbell, David C.; Campbell, Joyce B. – Journal of Communication, 1978
Evaluates the Station Program Cooperative (SPC) of the Public Broadcasting System (PBS) instituted in 1974 to reduce network executive's power in public television programming by using local station program managers as consumer representatives. (MH)
Descriptors: Mass Media, Program Evaluation, Program Improvement, Programing (Broadcast)
Haynes, Ralph L. III – Audiovisual Instruction, 1978
In an effort to determine if television can be used to teach severely and profoundly retarded children, an interdisciplinary team began production of the "HiHo Time" series. The program's content, staff, production techniques, and indications of its success are described. (Author/CMV)
Descriptors: Broadcast Television, Differentiated Staffs, Educational Television, Handicapped Children
Potter, Rosemary Lee – Teacher, 1978
"TV Talk", which has regularly appeared in Teacher over the past three years, reports on the need for improving children's television, on parent and community action and, most important, on ideas from teachers--activities based on commercial television programs, activities that have been used successfully with students. Here is an index to the…
Descriptors: Citation Indexes, Commercial Television, Elementary Education, Instructional Materials


