This article features 29 "Teaching Moments" from the 2018 "Society for Marketing Advances" ("SMA") Annual Conference. The publication of this article is a critical part of a multi-channel distribution system designed to help speed the diffusion of teaching ideas to marketing educators. The "Teaching Moments"…

In 2018 Australia's leading national university, the Austrailian National University (ANU), decided to break off consultation with the Ramsay Centre for Western Civilisation over a bequest to fund a course on Western civilisation. It is not every day that a university decides to turn down a $3 billion bequest to fund a humanities program (Groch,…

While previous research has explored the social and academic experiences of international students when studying abroad, limited attention has been paid to local students and their adaptation to the internationalization of higher education. To fill this gap, the present study, adopting identity as an analytic lens, examined a group of Chinese…

Much has been written on the future of the academy within Europe. Raising questions about the ongoing aims of the university, critical authors have argued in favour of old but sometimes forgotten values such as 'critical thinking' and "Bildung." Joining such voices, this paper argues that one way to achieve the ideal of…

Learning communities (LCs) represent a high impact practice in higher education with marked benefits for all stakeholders. In general education composition courses, learning communities can provide key support for students. This paper provides an example of a mixed-methods assessment design, and its consequent revision due to the COVID-19…

This qualitative study was created to gain a better understanding of the impact of a for-credit first-year seminar course. Related existing research and theory included past studies on the first-year seminar, the hidden curriculum, and student persistence and retention. This study was intended to make an original contribution to the knowledge base…

A 2002 report by the National Academy of Engineering and National Research Council proposed a model of technological literacy knowledge necessary for all citizens that could be integrated into the academic curriculum. The report recommended that career and technical education (CTE) and general education (GE) faculty include technology literacy…

Academic libraries have long recognised the benefits of integrating information literacy into disciplinary curricula. One model that addresses the common problems of sustainability and scalability of such efforts is the train the trainer model, where academic librarians serve as faculty developers. Improving faculty development efforts requires…

The purpose of this study was to evaluate the impact of courses redesigned using Quality Matters (QM) on student learning in an online program at a large university in the southeastern United States. The QM Rubric for course design is widely used in higher education. However, research about its use in nursing education is understudied. This pilot…

In a time of increased need for digital support in internationalizing curriculum and acquiring global skills, the Culture Bump™ Approach is an idea whose time has come. This paper is the adaptation of a presentation at the 2020 Spring Phi Beta Delta 34th Annual International Conference that described the three stages involved in the tool's…

The rational action models are techniques and processes of decision-making from data for effective decision-making. Business leaders are strategizing for their futures for their future employment needs in the Greater Bay Area region of Hong Kong, Macau, and the Guangdong province. Tertiary business curriculum revision and development efforts are…

Purpose: This paper aims to find out what conditions are needed to enhance higher education curricula towards employability from the perspective of different stakeholders in the graduate labour market. Design/methodology/approach: An empirical study was developed, using a qualitative approach, based on semi-structured interviews with higher…

This qualitative study explored how U.S. higher education/student affairs (HESA) master's graduate preparation programs and curriculum socialized graduates for full time HESA work abroad post-graduation. Participants revealed that the formal curriculum was U.S.-centric in classroom conversations, course projects, and electives. The informal…

This study investigated the effects of integrating a university's core value messages into the curriculum of a basic communication course on student recall of the messages, adjustment to college, and learning. A quasi-experimental design was used to examine differences between students (n = 302) assigned to one of three conditions: control group,…

Recent science reform advocates for the inclusion of engineering design to teach science and represents a shift to so-called three-dimensional (3D) learning. This shift often requires science instructors to adapt their current curriculum to integrate 3D learning. To support this shift, the current study illustrates the collaborative development…