Concludes that liberal opinion magazines have far more mobilizing information than do either conservative opinion magazines or news magazines. (FL)

Finds that total brand advertising in 63 consumer product categories is positively and significantly related to the total number of brands in the category and to the average number of brands consumers usually buy. (FL)

Examines the use of puffery in magazine ads for automobiles between 1930 and 1980 to see if advertisers varied the amount of puffery used in relation to increased pressures from government regulation. Finds puffery declined as regulatory pressures increased. (FL)

The study used a multivariate approach to examine the relationships between stimulus presentation mode and cognitive structure. (BD)

Describes how research published in periodicals can provide journalism instructors with instructional resources. (RB)

After comparing sixteenth and twentieth century catechisms, suggests that the two categories of space and time are the best discriminators between documents. (TO)

Campaign workers paid significantly greater heed to both newspaper and television advertising of political candidates than did the voting public. (RB)

Thirty-six newspapers under joint printing agreements were analyzed for space allocation of ten different news categories, indicating no evidence of pressures to effect content. (RB)

A look at some of the research that was done to establish a basic teaching strategy for The Electric Company". (AK)