Discusses the strengths and weaknesses of videodisc compared to other media, cost compared to other hardware/software costs, and the cost effectiveness of using videodisc in training. (JOW)

Short descriptions of "Instructor's" choices for the top 20 instructional films of 1980 for elementary and junior high grades. (SJL)

Discusses several documents in the ERIC system that deal with the problems teachers face when trying to respond to the issue of television's impact on education and with ways that they can use television to students' educational advantage. (HTH)

Economic and social factors such as budgets, availability, and current fashion can cause both manufacturers and users of instructional technology to make irrational choices about use of audiovisual media. Common circumstances surrounding both rational and irrational selections are outlined and discussed. (MSE)

Describes the camera, film processing, and projection of the instant motion picture system, Polavision. Advantages, disadvantages, and instructional uses of the system and the 2 1/2 minute 8mm cartridges it produces are briefly discussed. (CMV)

Provides seven guidelines for evaluating films which teach specific verbal/visual information or concepts. (CMV)

Presents and expands upon a seven-step model that is used to identify factors that bear consideration in the development of audiovisual materials for presentations. (JD)

Argues that training improves whenever the trainer keeps the focus learner-centered instead of egocentric, and that the learner's literacy competency and the training objective are the two variables that should determine which training presentation mode to select. A model showing these interrelationships is presented. (Author/JD)

Prepackaged courses can be an effective solution to some of the problems in business, but there may be problems associated with selecting the best package. Brief tips for selection are provided. (Author/BP)

States that understanding media acquisition behavior is becoming increasingly important because the amount of and access to information is growing at a staggering pace. Hypothesizes that both task routineness and source accessibility influence media selection. Tests hypotheses by having subjects select among media. Shows an interaction effect of…

Compares textbook software with professional packages such as Peachtree for teaching accounting, in terms of cost, availability, ease of teaching and learning, and applicability. Makes suggestions for choosing accounting software. (SK)

Proposes a new thesis about the role of individual differences in managers' media choice behavior. Argues that individual differences influence media choice only under conditions of low message equivocality. Reports that the findings of an exploratory study provide some support for this theoretical notion. (MG)

Discusses how to select the best training program for your needs. Includes information on deciding whether to develop your own program or buy one; identifying the kind of program you need; examining what is available; networking; choosing a supplier; and evaluating programs. (JOW)

Describes how marketing teachers can use trade publications to enhance the quality of and provide relevance to the marketing education curriculum. Identifies representative trade publications; suggests how to get them for classroom use and how teachers can use them. (JOW)

Focuses on the perspective of managers when they receive and/or seek information in the oil and gas industry. Finds that managers (1) prefer to receive trade, product, and service information through multiple media; (2) perceive information received via multiple media to be comprehensible, credible, and relevant to their tasks; but (3) use rich…