A strategic plan to strengthen and expand the nation's existing apprenticeship system contains three components: apprenticeship promotion and marketing, national registration and tracking system, and quality. Efforts to promote apprenticeship must involve a two-pronged strategy that seeks both to develop new programs and expose potential program…

In 1997, Frederick Community College (FCC) in Maryland conducted a telephone survey of a random sample of 466 Frederick County residents to identify their perceptions of the college. In particular, the survey examined Frederick County residents' image of FCC, level of awareness of services and programs offered by FCC, and the types of services…

This book gathers articles on marketing higher education that first appeared in a newsletter on that topic. Chapter 1, "Marketing and You!" contains two articles on the importance of the person interested in advancing the institution through marketing. The second chapter, "Building Blocks," offers important ideas including a…

This booklet is about the disposal of high-level nuclear waste in the United States with a particular focus on Yucca Mountain, Nevada as a repository site. Intended for readers who do not have a technical background, the booklet discusses why scientists and engineers think high-level nuclear waste may be disposed of safely underground. An…

This instructor guide for a unit on promotion in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 2 of learning--planning for a…

This handbook is intended to assist technology education teachers and administrators in promoting and publicizing the program content of the new technology curriculum and the benefits it offers junior and senior high school students in New York State. Suggestions are made regarding preliminary issues to address to comply with local school district…

This paper discusses current information technologies and their applications, both real and potential, in the field of public relations. It is argued that public relations are more important than ever in view of global events that challenge the world's ability to handle problems related to public trust and confidence, and the telecommunications…

A survey of 33 academic libraries in Louisiana was conducted in the spring of 1983 to determine the techniques used during the 1981/82 academic year to impart bibliographic or library instruction to students and faculty. A total of 27 responses were received. It was found that all but five of the respondents had a library instruction program; the…

Materials have been assembled in these appendices to provide practical help to Community Advisory Committees (groups composed of parents, handicapped pupils or adults, professionals, and interested citizens). Materials are grouped under the following headings: (1) Legislative Fact Sheets, (2) Parent Handbooks and Pamphlets, (3) Newsletters, (4)…

Murdoch University's public relations program attracts a significant number of international students. Up to 60% of students in some units come from Singapore and Malaysia. While many spend at least one year in Australia as part of the three year degree, students in both countries may complete the entire degree offshore from 2007. The authors…

Developed by the Task Force on Public Library and Library System Standards and Guidelines, these general standards are designed to give local planners a useful tool with which to assess their own unique programs of service and establish direction for future development. A section on planning and the public library considers (1) imperatives for…

This study investigated factors that influence students not to enroll at the Springfield-Clark Joint Vocational School (JVS) and in vocational education at the feeder comprehensive high schools. A cluster sample of 357 nonvocational students was selected from junior English classes from the nine feeder schools and administered a questionnaire.…

Intended to be used by librarians, this guide will also be useful to boards of trustees, governing officials, members of funding agencies, and community support groups involved in planning on a local level and within the context of regional and state library service. It provides information to help libraries plan and evaluate their services and…

A study examined existing perceptions of the effectiveness of vocational education in Michigan. Researchers sought the opinions of 1,879 educators (including teachers, administrators, counselors, admissions representatives, and public relations professionals) connected with vocational education; 1,099 nonvocational educators; 745 parents; 1,030…

A survey of colleagues in the communication discipline sought to assess the future of rhetoric and public address as an integral part of curriculum and degree programs. A trend that appeared in the remarks was that scholars in the field of rhetoric have too long eschewed the broadening of the concept of rhetorical criticism. Rhetoric should be…