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Atkin, David; Litman, Barry – Journal of Communication, 1986
Presents a model to ascertain the "critical mass" in ratings points required to facilitate renewal of prime-time network programs aired between 1971 and 1985. Emphasizes a financial model incorporating revenue levels needed to offset program costs--advertising agency commissions, affiliate compensation, network overhead--and program…
Descriptors: Audience Analysis, Models, National Norms, Program Budgeting
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Seiter, Ellen – Journal of Communication, 1986
Offers a clarification of the original uses of the word "stereotype" and argues that the current failure to account for evaluative and historical aspects of stereotypes has diluted the usefulness of the concept for critics and teachers. (MS)
Descriptors: Attitudes, Audiences, Communications, Mass Media
Monaghan, Peter – The Chronicle of Higher Education, 1984
Tentative football televising agreements between the National Collegiate Athletics Association and four television broadcasting companies, unconfirmed by contract pending a Supreme Court antitrust ruling concerning network and cable television companies, are outlined. (MSE)
Descriptors: Athletics, Broadcast Industry, Cable Television, Contracts
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Passuth, Patricia M.; Cook, Fay Lomax – Gerontologist, 1985
Discusses research suggesting that television viewing contributes to negative attitudes and low levels of knowledge about older people. Using the same data set and measurements, concludes that the effect of television viewing on knowledge and attitudes about older people is small and restricted to younger people. (NRB)
Descriptors: Age Differences, Mass Media Effects, Negative Attitudes, Older Adults
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McCleneghan, J. Sean – Southwestern Mass Communication Journal, 1985
Provides evidence that raised eyebrows are interpreted by television viewers as a possible sign of bias when compared to the lack of such a cue. (FL)
Descriptors: Communication Skills, Mass Media Effects, News Media, News Reporting
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Paraschos, Manny; Rutherford, Bill – Journalism Quarterly, 1985
Reports on a study that (1) investigated the validity of the accusations that American television networks displayed an anti-Israeli bias in reporting the invasion of Lebanon and (2) analyzed the quality and quantity of network news coverage of the event. Concludes that CBS had the most assertions unfavorable to Israel. (FL)
Descriptors: Content Analysis, Foreign Countries, Journalism, Mass Media Effects
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Moore, Barbara; Singletary, Michael – Journalism Quarterly, 1985
Reports that inadequate air time and omission of detail are the most common objections by sources to science coverage on network news programs. (FL)
Descriptors: Attitudes, Information Dissemination, Information Sources, Language Usage
Sargant, Naomi – Media in Education and Development, 1983
The senior commissioning editor for educational programing on Channel Four, a British television channel committed to quality programing, discusses how plans have progressed through the first year of broadcasting. She specifically discusses target audiences, labelling, how many people have been reached, special programing, innovation and…
Descriptors: Attitudes, Audiences, Educational Television, Innovation
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Zigerell, James – Community and Junior College Journal, 1984
Reports on Japan's University of the Air (UA), a broadcast, distance education venture empowered to grant bachelor of liberal arts degrees in several curriculum areas. Discusses the project's background, the state of telecommunications in Japan, UA curricula and goals, and possible problems. (LAL)
Descriptors: Adult Education, Broadcast Television, Distance Education, Educational Television
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Drew, Dan G.; Reese, Stephen D. – Journalism Quarterly, 1984
Concludes that fifth-, seventh-, ninth-, and eleventh-grade students learned more and understood more from television newscasts that used film. Finds also that even young children understand the structure of newscasts. (FL)
Descriptors: Elementary Secondary Education, Learning Processes, News Reporting, Programing (Broadcast)
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Messaris, Paul; Kerr, Dennis – Journalism Quarterly, 1984
Concludes that first-, third-, and fifth-grade students' beliefs about whether television characters were representative of real-life people related to their mothers' statements. (FL)
Descriptors: Characterization, Childhood Attitudes, Elementary Education, Mothers
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Jassem, Harvey; Glasser, Theodore L. – Journalism Quarterly, 1983
Argues that there is no principled way to distinguish between the language used in the television program "Scared Straight" and that used by comedian George Carlin on radio station WBAI-FM, ruled indecent by the Supreme Court in "FCC v. Pacifica Foundation." (FL)
Descriptors: Adolescents, Censorship, Court Litigation, Freedom of Speech
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Briller, Bert; Miller, Steven – Society, 1984
In blaming television for low test scores and poor academic achievement, critics ignore other, more compelling factors that should be addressed. The quest of educators should be for more and better ways to capitalize on the useful aspects of the child's viewing experience. (Author)
Descriptors: Academic Achievement, Elementary Secondary Education, Low Achievement, Scores
Smith, Eric H. – Educational and Industrial Television, 1976
Explains what the new act means to public and instructional broadcasters and schools that use or copy their programs off-air.
Descriptors: Copyrights, Educational Radio, Educational Television, Federal Legislation
Winslow, Ken – Educational and Industrial Television, 1976
Descriptors: Cable Television, Closed Circuit Television, Copyrights, Programing (Broadcast)
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