Interviews with media coordinators Peter Dailey and Gerald Rafshoon reveal the rationale for television advertising techniques used during the 1980 presidential campaign. Epilog reinforces the importance of the study of this kind of reality communication for speech communication scholars and students. (PD)

Presents results of analysis of older adult characters on daytime serial drama in terms of age, sex, socioeconomic class, and overall physical appearance. (JMF)

Presents an interview with Roger Fransecky, who has worked in the field of children's mass visual media, especially television, and who advocates inclusion of visual, electronic media in school language programs. (HTH)

This article provides a subject index back to 1975 of the "TV Talk" column and other Teacher magazine articles concerning television. Topics include the use of TV in elementary language arts, math, reading, and social studies, as well as suggestions for parents and articles on television as a medium. (SJL)

Outlines the steps included in the implementation of a successful instructional television (ITV) program for gifted students: selecting personnel, conducting an ITV workshop, developing curricula, identifying students, implementing a pilot-based program, and implementing a daytime program. (Author/IRT)

Describes four studies of the effects of adult mediation on children's understanding of television. These include the effect of teacher mediation on children's learning; adult mediation effects on children's social attitudes and behavior; the effect of mediation on the impact of television violence; and the effectiveness of televised "spots" as…

Reports on a survey of 78 seventh-grade students, conducted to investigate the relationship between television viewing and reading achievement. Notes that good readers' viewing habits were not significantly different from those of poor readers. (JT)

The value of television as an educational tool lies in the ability of educators to make television more active and less passive. Examples of "acTiVision" are presented to demonstrate the potential of existing technological possibilities. (JMF)

Notes the improvement in network television programing for adolescents. (RL)

Questions the basic approach and findings of the Gerbner et al.'s study of the effects of television viewing on viewers' feelings of fear, suspicion, and alienation. Demonstrates that the cultivation effect is not supported by the data and outlines three plausible explanations for the absence of cultivation effects. (JMF)

Discusses the problems encountered in using foreign films and educational television programs in a developing nation. (CHC)

Reviews a study of viewer recall of disclaimer information required in commercials. Indicates that aural and video disclaimers are generally ineffective because they are either not attended to or not comprehended. (JMF)

When parents and educators are dismayed by the younger generation's declining skills, future orientation, and interest in success, they should direct their concern to the interplay between "video Valhalla," narcissistic consumerism, and open education in today's enculturative processes. (Author/IRT)

Studies the relationship between children's perceptions of the news and learning, and the effect of televised news story context on their perceptions. Explores the effect of news story context on learning through perceptual variables: liking the story, liking the program, believing the story, and understanding the function of the story. (JMF)

Results of a survey of 228 American colleges and universities indicated that television production curricula are inadequate and unrealistic compared with the technological advancements and the socioeducational needs of our time. (Author/CMV)