Approaches for developing or improving programs for better recruitment and retention of adults are suggested. It is noted that self-improvement and career-enhancement are among the strongest motivations for adults to continue their education. Adults need accurate information about college attendance and assurance that they can compete, along with…

Three investigations on quantitative changes in higher education in Sweden are described. In Anders Nilsson's dissertation, "Study Financing and Social Recruitment to Higher Education (1920-1976)," attention was focused on changes in college recruitment from 1920 until reforms in 1977; the effect of various college financing conditions…

In spring 1984, almost 8,000 students, who were enrolled in 42 different college-credit telecourses, were surveyed to determine the students' background, how they learned about telecourses, and how they intended to view programs. Data from the study were tabulated by state, course type, and selected individual courses and were cross-tabulated and…

Strategies and action programs for Frostburg State College are proposed to promote student recruitment, educational quality, and student retention. Data are provided to illustrate the decline in the numbers of traditional college students. Seven assumptions in making enrollment projections are also presented. Recommendations are presented in the…

With the decline of enrollment at a number of community colleges there is a demand for accurate enrollment projections, yet enrollment is increasingly difficult to forecast. Student body composition has changed markedly from the traditional 18 year old group as the percentage of women and part-time students and students' ages have increased. Also,…

A questionnaire seeking information on the relative influence of patronage factors (characteristics of an institution), sources of influence (family, friends), and influential practices and media (recruitment tactics) was administered to 100 freshmen, to determine if reasons for attending Piedmont Technical Institute differed by age, sex, or race.…

For every 100 Mexican Americans who enter elementary school, only 22.5 make it to college. Of these 22.5, only 5.4 graduate. The situation appears as bleak in the area of graduate studies. However, Chicano or Mexican American oriented groups at universities in the Southwest, often aided by outside groups, have been pushing for institutional…

The yearly task of the foreign language department is to seek new students and to retain current students by convincing them of the value of foreign language study. Therefore, a continuing public relations campaign directed at incoming and continuing students, parents, and administrators is of vital importance. A subtle change in methodology to…

This guide is intended to help vocational educators learn more about adult women's life experiences and the skills, knowledge, and abilities they develop through them. It also shows how to assess experiential learning to provide better career counseling and give academic credit or improved course placements. Chapter 1 overviews life experience…

Recent data show that while attrition is a problem for the college population as a whole, it is particularly so for minority students attending predominantly white colleges and universities. In addition to financial and academic difficulties, minority students are faced with such concerns as the low number of minority faculty and student support…

Women over age 25 represent a substantial age group that may be recruited to bolster undergraduate student recruitment efforts at Northwestern University and similar institutions of higher education. By 1990, the number of recruitable 18-year-olds will fall by 20 percent nationwide, causing financial hardship for many private colleges and…

The use of strategic long-range planning at Carnegie-Mellon University (CMU) is discussed. A structure for strategic planning analysis that integrates existing techniques is presented, and examples of planning activities at CMU are included. The key concept in strategic planning is competitive advantage: if a university has a competitive…

A study involving interviews with administrators at seven randomly selected Southern California community colleges was conducted to identify the marketing strategies undertaken by these institutions to increase student recruitment. During the interviews, respondents were asked to: (1) outline the functions of their public relations office; (2)…

Extracted from the April 3, 1980 Federal Register, revisions of the Migrant Education regulations are synthesized in this Spanish-English booklet. Revised regulations address program planning and evaluation; needs assessment; identification and recruitment of migrant children; and special discretionary projects for the coordination of migrant…