Department of Education issuance of reports on the status of 10 states' court-ordered college desegregation without any evaluation of the states' efforts has disappointed civil-rights activists. The unexpected release of the reports was due in part to the threat of Congressional subpoena of the information. (MSE)

The variety of conventional and creative responses of U.S. higher education institutions to declining enrollments and related educational change is outlined, and the shift in the role of state governments in higher education is discussed. (MSE)

IN 1980, the president of Trenton State College directed the administrators for admissions, college relations, planning, and institutional research to develop and implement a marketing program to raise the average total SAT scores of entering freshmen from 927 to 1000. The accomplishment of this goal is described. (MLW)

Changes occuring in the student body of small private liberal arts colleges between 1975 and 1983 include shifts in college choice factors, the perceived importance of the school in getting a job after graduation, and cost considerations. Colleges must carefully develop new markets before crises occur. (MSE)

Law schools' future is no more or less certain than that of higher education generally. The question is whether law schools can conserve the qualitative gains they have made in recent years, especially within a static or declining larger institution. Effective administration, cooperative faculty, and generous alumni are crucial. (MSE)

The ways in which Coppin State College improved its image among and its marketing to potential students within the urban community are described. The following self-assessments were undertaken: faculty, student, and community perceptions and the needs of residents and employers were surveyed. (MLW)

Examines results of questionnaire given to library science graduate students over three-year period to determine why they chose librarianship as a career. Personal contact by librarians and school-specific factors (geographic proximity, reputation) are discussed and implications for recruitment of diverse and qualified applicants to library…

The concept of enrollment management is gaining acceptance as a means of ensuring institutional vitality. Those responsible for enrollment management must have direct responsibility for: student marketing and recruitment, pricing and financial aid, academic and career advising, academic assistance programs, institutional research, orientation,…

The similarities and differences in college honors programs' objectives, design, administration, finance, recruiting, and public recognition are discussed as a starting point for comparing programs and determining what kind of college program works best. (MSE)

Describes the SHARE program (Students Helping Admissions in the Recruitment Effort), a highly successful program at the University of Texas in Austin designed to recruit minority students. The SHARE program uses student volunteers who contact minority students through school visits and telephone recruiting. (JAC)

An expanded perspective for admissions marketing is suggested and examples of how such information can become a force for planning are provided. Implementing a broad-based program of information dissemination will better serve the prime interest groups of the university and enhance the image of professional admissions personnel. (MLW)

Describes the UMaps project, a series of six comprehensive guides to academic, vocational, and cocurriculuar activities that appeal to particular types of students. UMaps organize campus opportunities into meaningful subenvironments, making options more accessible. They can be used in recruiting, orientation and counseling. (JAC)

The federal Migrant Education Program aims to minimize the negative effects on migrant children and youth caused by constant mobility and interrupted schooling. A primary activity of the program involves considerable efforts to identify and recruit children eligible for services. However, finding migrant children is not an easy task. This digest…

This study investigated whether there was a pool of qualified, interested African-American high school students available for recruitment into teacher education programs, noting barriers to pursuing a teaching career. In the 2002-03 school year, 127 African-American honor students from six Indiana high schools completed surveys about their…

This report focuses on the ninth year in which the Centre for Language and Communication Studies (CLCS) at the University of Dublin Trinity College offered foreign language modules to students who were not studying a foreign language as part of their degree program. The modules are designed to develop students' communication skills for purposes of…